The benefits of developing dental SEO
Pay-per-click advertisements and Google ads are perhaps the most effective ways of making your website searchable and favoured by Google. Unfortunately, however, they are both expensive forms of marketing to maintain regularly, especially in the case of small dental practices. But did you know that, with good search engine optimisation (SEO), you can get your website onto the first page of Google’s search results list without having to pay expensive fees to the search engine?
We, at Dental Focus Marketing, are a specialised digital dental marketing team and can help create fantastic websites and develop dental SEO to make sure that people are aware of your website. We will also ensure that it is effectively maintained so that it continues to attract patients 24-hours a day, 7-days a week.
Maintaining SEO with the help of Dental Focus Marketing
Developing and maintaining SEO can be a time-consuming process and requires up-to-date knowledge on information technology as the systems involved in keeping up with Google are regularly changing. Google uses multiple algorithms to help generate its search results list. So, rather than spending hours upon hours learning how the system works only to find that it has changed again within the next couple of months, you can speak to our friendly and experienced team here at Dental Focus Marketing. We can develop and maintain an excellent marketing strategy for you so that you can focus your time and efforts on looking after the dental health of your patients.
Keywords are a powerful tool in dental SEO
There are many different tried and tested methods that we put together to develop dental SEO for your website. The most effective method for assisting Google to recognise that you have the answers to dental queries is by using keywords. This works by finding out which dental terms are most commonly searched for in your area, which could be simple phrases like ‘dentist near me’ or ‘braces’. They may have to do with specific fields of dentistry, like cosmetic dentistry, or dental issues, such as toothache or gum disease. By finding out which dental terms are already being searched for in the vicinity, you could tailor your website and the content you produce accordingly.
When your patient finds that you repetitively mention what they look for strategically throughout your website, they will be further encouraged to consider the treatment to address the dental problem that they may be facing. The more frequently and strategically you incorporate the keywords into your website and articles, the more chance of potential patients being able to find your website when they search for that particular issue.
To make sure you do not overdo it, you can alter the words slightly while still maintaining SEO. Keywords are a powerful tool for successful SEO; so, speak to us at Dental Focus Marketing to find out more on the proper use of keywords and all the other different methods that we can put in place to help create a successful system for you.