The benefits of social media and how it can be used for dental marketing
Social media is an excellent form of communication for all purposes across the world in this era of digital technology. Small businesses are using social media to market their products and services. They find out what new clients are looking for, engage with these clients and hold the interest of existing clients, encouraging them to come back for more. With social media you can send pictures, text and videos to an unlimited audience with the click of a button. You can also receive immediate feedback through likes, shares and comments to which you can reply or act upon according to your preference.
Social media for dentists
Social media for dentists is a great way to market your dental practice on a large scale with little or no cost to yourself. It is an excellent way of informally educating the public on the importance of good oral health and visiting the dentist on a regular basis. To find out more about social media for dentists you need to speak to us at Dental Focus Marketing. We are a multi-award-winning, highly experienced digital dental marketing team and we have 20 years of experience in creating dental marketing campaigns, including social media pages, for dental practices across the country.
The modes in social media are changing on a daily basis and our specialist team can help you remain in keeping with the current trends, whilst maintaining your style and tone to remain distinguishable from amongst the crowd. Over 90% of the adult population here in Australia are active on at least one social media platform. We can help you decide whether you would like one social media account or you would like to market your dental practice on the most popular social media platforms, such as Facebook, Instagram and YouTube. We aim to widen your audience and maximise the potential that social media for dentists can bring. These three platforms are the most popular social media platforms here in Australia, each one is suited to different types of content and each varies slightly in the audience that they attract.
YouTube
YouTube is ideal for sharing different videos of your dental practice. This could include a tour of the premises, and videos of dental procedures being carried out at the practice on patients who consent to sharing their treatment online. It might include educational videos from the dental team explaining the importance of dental health, and other informative videos explaining how certain treatments and procedures are carried out. Important additions should include case studies which follow a patient’s journey of receiving excellent dental care and how it has benefitted them over time.
Facebook and Instagram
Facebook and Instagram are ideal for sharing information on what is happening at your dental practice on a daily basis. This includes successful treatment carried out at the practice, with happy patients and their testimonials. Any special offers and promotions which you may be running at the time need to be highlighted. Most crucially you need to continuously educate the public on the importance of visiting the dentist and why they should visit you to undergo their dental treatment rather than the other dental practices in your area. Speak to us at Dental Focus Marketing today and find out more about social media for dentists.