The importance of a patient attraction system
There are many different methods and techniques which can be used to create an effective patient attraction system for your dental practice. Using digital dental marketing our multi-award-winning team here at Dental Focus Marketing can help put your practice on the digital map and attract a whole set of new patients for you in this overcrowded market. With dental practices up and down the country available everywhere you look, it is important to have a good patient attraction system to help you stand out from the crowd and also to prevent you losing potential patients to your competitors. Book a consultation with our team at Dental Focus Marketing today and find out about our patient attraction system and how it has successfully helped over 1000 dental practices over the last two decades.
Dental SEO
The first step is to create an attractive and informative website for yourself which addresses all aspects of your practice. Once we have developed the website, there are many other strategies which need to be carried out and maintained to help make sure that your website can be found. We will carry out search engine optimisation to make sure that Google recognises that your website has the answers to all the dental queries in your local vicinity. Dental SEO makes sure that Google puts your website at the top of the search results page of any searches with regard to dentists in your area. This is vital because much research has shown that in this modern and hectic world, nobody wants to waste their time sifting through a list, rather they want to be directed to whichever is best for them. To help Google do this requires knowledge of the algorithms that Google uses which are changing on a regular basis, however if you leave your marketing issues with us then you have nothing to worry about, as we will maintain this continuously for you.
Social media
As part of your patient attraction system we employ the use of social media to help show off your practice to a wider audience and also help boost your dental SEO. Social media is an extremely powerful tool in getting your dental practice seen and heard. Here at Dental Focus Marketing we like to use Facebook and Instagram, two of the most popular social media platforms which attract different audiences and have different formats too. Facebook is preferred by a more mature audience and is a good way of connecting to people. On Facebook we can create groups using your existing patients. We create content to keep them happy and informed and also encourage them to share these links with their friends and family, thereby increasing your audience. Instagram is used by millennials and teenagers and relies heavily on images and videos, this requires more content, but if you can attract one young patient every now and then and hold on to them for life then the effort is worthwhile. By using both platforms you can widen your audience dramatically.
Speak to us today and find out about what else we can do to develop a fantastic patient attraction system for your dental practice and help bring more patients through your door.