The importance of a successful digital dental marketing campaign
Good dental marketing is very important for maintaining a successful dental practice in this era of digital technology. There are now more dental practices than ever before and with each of these offering similar treatments and procedures, you need a successful dental marketing campaign to help find new patients and encourage existing patients to continue to address their dental needs with you.
To put together a strong dental marketing campaign you need to speak to us at Dental Focus Marketing. We are a specialist digital dental marketing team and we create modern and bespoke dental marketing campaigns for dental practices across Australia and over in the UK. With 20 years of experience we have a portfolio of over 1000 dental websites, so you can rest assured that by delegating your digital marketing campaign to our specialist team you are in good hands. You can focus on looking after the dental needs of your patients whilst we work to help to find new patients for you. If you already have an existing dental marketing campaign then we can assess this for you, as there is always room for improvement and enhancement.
Competitor analysis
A digital marketing campaign needs to be in keeping with current trends to make sure that you are not losing out on patients to your competitors. This means that we will carry out competitor analysis to find out what the other dental practices in the area are offering. We will find out what the most successful dental practices are doing and where the quieter dental practices are going wrong. We will keep this information in mind when putting together a strong digital marketing campaign for you.
A successful dental website
First we need to make sure that you achieve a strong online presence. To do this you need an excellent dental website to begin with. Our specialist website team uses the 7Ps of dental marketing to help create modern, bespoke dental websites. By adopting the 7Ps of dental marketing we are able to make sure that we have addressed all aspects of your business. We want patients to be able to find all the information they need on your website, so that they do not have to browse the websites of your competitors for more information. We will include information regarding all the treatments and procedures that you have to offer, your areas of speciality and proof of quality dental care at your practice by including reviews and testimonials, as well as plenty of ‘before’ and ‘after’ pictures to show your patients your expertise.
Your website will be designed to convince patients to address their dental needs with you rather than the other dental practices in your area. This will be by familiarising them with your establishment through the website, using plenty of pictures and videos of you and your team, and the dental practice itself. We will showcase your experience and professionalism and at the same time we will reassure patients that your dental practice will offer the highest quality of dental care, with the best customer service for an excellent dental experience.