The importance of dental SEO to rank highly on SERPs
A good dental website is an important factor in dental marketing for this era of dental technology. It is designed to market your dental practice, educate patients on the importance of good dental health, emphasise the need to visit the dentist regularly and inform patients of the treatments and procedures that are available for addressing their dental needs. Unfortunately, a standalone website is not enough for successful dental marketing. You need to have certain techniques and strategies in place to help people find your website easily; this is known as search engine optimisation or dental SEO.
Search engine results page (SERPs)
Speak to us at Dental Focus Marketing to find out more about dental SEO. We are a multi-award-winning digital marketing team, and we specialise in dental websites and dental SEO. We will use dental SEO techniques to make sure that your website ranks highly on Google SERPs so that you attract quality website traffic, which you can then convert into loyal patients for your dental practice.
Your website is the key to success in this era of digital technology, and by delegating it to our team, you can rest assured that we will use our tried and tested methods to help you stand out from amongst your competitors. To do this, we will make sure we use enhanced SEO techniques on your website, which your competitors may be unaware of. We have up-to-date knowledge on the algorithms that Google uses to rank websites on its SERPs, and we will make sure to implement all strategies necessary to boost the success of your dental website and your dental practice. We will continue to maintain and update your website regularly so that it is always in line with the current trends.
Page loading speeds
There are many important factors to remember when creating or updating a website for your dental practice. You must have a website that loads quickly and successfully without any unnecessary delays since website loading speed is one of the factors that determine how highly you rank on SERPs. If your website is unable to load instantly across all devices, including desktops, laptops, tablets and especially mobile phones, then you will compromise your position on the SERPs.
There are two basic techniques to make sure that your website loads quickly. First, you need to cache the content of your website; this involves temporarily storing copies of files so that they can be delivered to your visitor more quickly. The other step is to make sure that images are compressed. Dental websites are usually packed with photographs to help showcase your work. These would include smile galleries, before-and-after pictures, pictures of the dental practice and pictures of your team, and these need to be compressed so that file sizes are smaller, allowing the pages to load more quickly.
To learn more tips and find out how we will maintain dental SEO for you, speak to us at Dental Focus Marketing today and let us take charge of your dental website so that we can boost the success of your business.