The importance of marketing and how Dental Focus Marketing can help you
Dental marketing is extremely important in attracting new patients to your practice and ensuring that your business is running successfully in this age of digital technology. We at Dental Focus Marketing are a multi-award-winning marketing team who have been helping dental practices over the last two decades with their dental marketing because we know that unless you are trained in information technology, online marketing can be a complicated and time-consuming process to navigate successfully and maintain on a regular basis. Book a consultation with our friendly and experienced team to find out how we can take control of the dental marketing for your practice to allow you to focus your time and efforts on your patients.
Here at Dental Focus marketing, we use a 7Ps approach to create a strong online presence for you. This helps ensure that we cover all aspects of your dental practice so that once a reader finds your website, or is directed to your website, all the information that they require with regards to their dental needs will be answered and therefore they will not need to check out what the competition is offering. Read on and speak to us to find out more about how this will work to help you bring more patients through your door.
What are the 7Ps of dental marketing?
The 7Ps include the profile, people, premises, prices, promises, proof and products related to your dental practice and the treatments and procedures that you offer your patients. To help you understand each of the Ps a little better, we have provided a brief summary of each.
The Profile of the dental practice gives the reader an overview of what you offer and your USPs which help you stand out from amongst your competition.
The People on your team will be portrayed using pictures showing them smiling happily and confidently with their beautiful white teeth to help the reader feel at ease and encouraged to visit you in person.
The Premises of your dental practice will also be used to reassure the reader that this is a friendly and professional environment using pictures, videos and a virtual tour where possible.
The Prices of your treatments and procedures will be transparent and we can help you find out what your competitors are offering so that you can set your prices accordingly or come up with alternative options to entice the reader to book an appointment. Payment plans can be offered where possible to help this.
The Promises of quality dental care and good customer service need to be reiterated throughout the website.
Proof of the promises that you are offering will be showcased using the all-important before and after pictures of successful treatment at your premises as well as reviews and testimonials from your existing patients.
Finally, the Products that you can offer your patients which they may not be able to receive elsewhere such as individually tailored treatment plans, this will also be used to help entice the reader further.
Speak to us to find out more about how these techniques can help increase the success of your dental practice.