The importance of modern dental marketing
Recent studies show that when people are asked how they search for health and medical information, such as doctors and other health professionals, more than 70% of people say that they use a search engine. This could be Google, Yahoo or Bing, but more than 90% of the time most people use Google to carry out their searches. When people in your area are searching for a dental practice it is important that you have a strong digital dental marketing campaign in place. This is so that they are able to find you quickly and easily before being distracted by other dental practices nearby. It is important that your website is modern, bespoke and highly professional, and that it is designed to convert the website visitor into a regular, loyal patient at your dental practice. You need to speak to us at Dental Focus Marketing. We are an experienced and specialised dental marketing team. We can help put together a fantastic dental marketing campaign for your dental practice which will help encourage patients to undergo dental treatments and choose you as the dental practice to do so. We will help you incorporate tried and tested marketing strategies which will benefit your dental practice on a permanent basis.
A mobile-friendly website
First it is important to note that over 50% of smartphone owners use their phone to gather information about health-related services. We will make sure that you have a fantastic dental website which is accessible from all devices including desktops, laptops and tablets, but most importantly, all smartphones. Rest assured that we will take care of all the technical aspects of your digital marketing campaign and make sure that it is in keeping with current trends and that you are easy to find, with the right patients being directed to you.
Content marketing
Approximately 80% of internet users search online for information with respect to health related topics. Our specialist writing team will create interesting, informative and educational blogs on dental health related topics and specific treatments and procedures that you can upload on a regular basis. These will be personalised to your dental practice, so that once prospective patients have read the information they can refer back to you to find out more or book an appointment to visit you in person.
Reviews and ratings
Over a third of internet users read reviews and testimonials online before considering making a purchase or taking up a service. As part of your dental marketing campaign we will make sure that you have a large collection of Google reviews and ratings that are available for prospective patients to read. So that they can find out more about you and your dental practice and the level of dental care that you are able to provide. A large collection of reviews and ratings also help build trust and credibility and will help boost the success of your dental practice. Speak to us at Dental Focus Marketing today to find out more about the different techniques and strategies that can be implemented, to make sure that you have a successful marketing campaign for your practice.