The importance of online marketing
Online dental marketing is important in increasing the number of patients registered at your practice. In this ever-evolving digital age of technology, a website for your practice is vital to make people aware of your business, however, online marketing does not stop at having a wonderful website, it is a more complex process than most people realise and requires search engine optimisation to make sure people are aware of the website and to help raise the profile of your business. The more people that visit your website, the greater chance of converting readers into patients.
We at Dental Focus Marketing are a multi-award-winning marketing team and we are here to take care of all your marketing needs so you can focus your time and expertise on attending to your patient’s dental requirements. We have almost two decades of experience in dental marketing and have helped over 1,000 practices set up and maintain successful dental websites. Speak to us and book an appointment today with our friendly and experienced team here at Dental Focus Marketing and find out how we will create a fantastic website for you and maintain dental SEO to help attract new patients to your practice and fill up your appointment books.
The role of a dental website and dental SEO
We will speak to you to find out everything we can about your dental practice. To do this we use a 7Ps of dental marketing approach which addresses the profile of your business, the people on your team, the premises of your practice, the prices of treatments and procedures, the promises of customer service and quality Dental Care, the proof of successful treatment at your practice and finally the products and services which you can provide that make you different to your competitors.
We will use all this information to create the website and we will showcase your profile and USPs on the homepage to grab the attention of the reader and encourage them to explore the website further. Once they enter the website we will make sure that all aspects of the practice have been addressed as mentioned so that they will find everything that they are looking for with regards to their dental needs so that they do not have to check out what your local competitors may be offering.
Once the website is up and running we will use our knowledge and expertise to help maintain dental SEO for your website. SEO is a rapidly growing technique that helps to raise the profile of a business on the results page of a search engine. Google is the most popular search engine across the world and we will aim to keep you on the first page of any search results with regards to dental requirements in your locality. Dental SEO involves analysing the keywords which are used in searches commonly undertaken by potential patients in connection with your business and we will help you continue this over time by ensuring that your website, social media content, off-site articles and blogs use keywords that link to your location as frequently as possible so that they enhance your position on the search results page. This is an extremely important aspect of dental marketing as it has been found that over 90% of readers only consider the websites which come up on the first page of the search results. We will aim to keep you at the top position wherever possible. Speak to our marketing team here at Dental Focus marketing and let us help boost the business of your dental practice and fill up your appointment books very soon.