The importance of reviews and ratings for successful dental marketing
Dental marketing is very important for any successful dental practice. There are many factors that need to be taken into consideration to make sure that you have a successful dental marketing campaign. A successful dental marketing campaign helps create trust and credibility and encourages the public to visit dentists more often and address their dental needs sooner rather than later to prevent complications in the future.
Dental health is still a major issue here in Australia, and a significant percentage of the population suffers from cavities and tooth decay as a result of skipped dental checkups or neglected dental health. People may skip their dental exams due to dental anxiety.
Good dental health is important for overall well-being, and an efficient dental marketing campaign needs to emphasise this point successfully. You need to make sure that patients are encouraged to visit your dental practice and address their dental needs. You must have a welcoming, engaging and educational dental website that can attract new patients and interact with existing patients by letting them know of the treatments that are available for them to improve their dental health.
Social proof
A great way to encourage new patients to visit your practice is by providing social proof. Speak to our digital marketing team here at Dental Focus Marketing so that you can learn more about the importance of social proof. Patients need to be able to trust you whether you are a dentist or any other healthcare practitioner who takes care of patients, and if your patients know that others trust you, this will work in your favour. You need to post reviews and testimonials from patients who have undergone dental treatment at your practice. By posting these reviews, you can also build trust and credibility and ease your patients’ nerves because they would know that other people have had positive experiences with your dental care and service.
Why do you need social proof in the form of ratings and reviews?
Reviews and ratings increase your online exposure and help boost search engine optimisation, especially local SEO. If you have good Google ratings and reviews, then this will increase your ranking in the search results list for dental practices in your area. The dental practice with the most number of reviews will be listed first even if they have a lower rating.
Studies show that the majority of prospective patients who find your dental practice online will not consider giving you a call until they have read positive reviews about you. Requesting reviews via text message from each patient who visits your practice and giving them the opportunity to reply quickly from their phones will help you build up a strong collection of ratings and reviews. You can then share these reviews to encourage more patients to visit your dental practice for treatment. Speak to us at Dental Focus Marketing today to find out more about the importance of reviews and ratings and how they can boost the success of your dental practice.