The importance of the patient experience in dental marketing
Most people who have worked in retail have dealt with a customer who was, shall we say, less than happy with their experience and then stated that they will never shop at the shop that they are in again.
This is not only confined to the physical marketplace, but oddly, it can and does occur online too. Not in as many words, but customers who log on to a website and receive a bad experience are less likely to shop on that website again. And when you are trying to attract patients to your dental surgery, you will want to start a good patient experience the moment that they click on your website.
At Dental Focus Marketing, we know the importance of the patient experience when it comes to successful dental marketing, and we know how those first few seconds on your dental surgery page can make all the difference. Therefore, we will target your website to be as welcoming as possible and enhance your patients’ experience before they set foot into your dental surgery.
So, how exactly do we do this with our dental marketing strategy? Read on to find out.
Friendly tone
Your dental surgery is a business. And as such, when you initially set up your website and contacted our team about dental marketing, the aim was to make more profit and expand the practice.
But, shockingly, this doesn’t go down so well when it is as blatant as that when talking to patients! So, all of your surgery articles, landing pages and informational pieces need to be written in a friendly and approachable tone. Our marketing writers can oversee that, but when it comes to videos or vlogs, you will need to also use a friendly tone, whether you are talking about root canals or dental implants.
Chatbot
Most dental surgery pages have a chatbot in the corner, and if your website doesn’t have one, you may be missing out.
Chatbots are ideal for patients who want specific information about their dental surgery and perhaps don’t have the time to scroll through the page. Or, if you have patients who cannot find certain information about your surgery, they are more likely to stay on the page if there is an interactive chatbot. These are easy to set up, and we can oversee their maintenance too.
Social media monitoring
You will also need a social media page where patients can reach you easily. And much like the chatbots, people are more likely to stay engaged with your dental surgery page if the social media account is informative and friendly and posts relevant content.
This is, in itself, a full-time job but don’t worry! Our team at Dental Focus Marketing can oversee this aspect of the marketing so you can focus on the front-line work of dental surgery.
Fast responding
People become annoyed if their answers and queries are not responded to quickly, either via email, social media or chatbot. So, our team will ensure that whichever platform you choose to engage with patients from will be responded to quickly and monitored for a higher level of customer care.