The role of social media in dental SEO
When most people think of social media, they picture a platform to chat with friends, watch videos, or even buy goods.
However, unless you are a business owner, you may not have considered using platforms like Facebook to promote your company.
Yes, social media has become an integral part of any business’s marketing strategy, including dental surgeries. Social media websites like Facebook, Instagram, Twitter, and LinkedIn offer dental practices an opportunity to connect with existing and potential patients, showcase their services and expertise, and build their brand.
The role of social media in dental surgeries SEO plans is significant as it can help practices improve their search engine rankings, drive traffic to their website, and increase patient engagement and conversions.
Of course, signing your dental surgery on social media can be daunting, so we always recommend that you get help with your dental SEO from a trained team, such as ours! At Dental Focus Marketing, we have overseen the SEO for thousands of dental surgeries, and, of course, we are huge advocates of the use of social media in the process. Great!
However, you may be wondering exactly how social media can help with your dental SEO. Read on to find out!
It helps with SEO
First and foremost, social media activity can positively impact a dental practice’s search engine optimisation or dental SEO efforts. Search engines like Google take into account a website’s social media presence when determining its ranking. By maintaining an active social media profile and linking it to their website, dental surgeries can improve their online visibility and attract more patients. Regularly sharing high-quality content, such as informative blog posts, patient testimonials, and educational videos, can help establish the practice’s authority and expertise in the industry, thereby boosting the webpages search engine rankings.
It drives traffic
Social media can also drive traffic to your dental surgery’s website, which is crucial for generating new leads and increasing conversions. By including links to their website in their social media posts and profiles, dental practices can direct interested patients to their site, where they can learn more about the practice, book appointments, and explore their services.
It helps with promotions
Advertising on social media allows dental surgeries to reach a wider audience and promote their services to potential patients in their local area.
For instance, if your dental surgery has an offer, such as a 5% discount on a scale and polish, or is offering a yearly reduction in payment plans if patients sign up in a certain time frame, the best place to advertise this is on social media.
It helps with feedback
Another way social media can benefit dental surgeries is by providing a platform for patient engagement and feedback. Patients can follow their dental practice on social media, receive updates on new services and promotions, and engage with the practice through comments and messages. This two-way communication fosters patient loyalty and trust, as it allows patients to feel more connected to their dental provider and have their questions and concerns addressed promptly.
Positive patient feedback on social media can also serve as powerful word-of-mouth marketing, as it can encourage other potential patients to choose the practice.