The role of social media in digital dental marketing
Social media for dentists is an excellent way of connecting and communicating with patients. This includes existing patients and prospective patients. Social media for dentists has opened up a new channel adept at informally educating the public about the importance of good oral health and visiting the dentist on a regular basis, but in a fun way. Enabling patients to ask questions and interact with you, without having to call up the clinic or book an appointment to visit you in person. This means that more people than ever before are asking questions about their dental requirements. Even nervous patients who may have avoided the dentist for many years will be encouraged to engage in conversation with you and other members of the public regarding their dental health. They will be able to identify and address their needs and consider visiting you in person for dental treatment.
Why do you need social media marketing?
Social media is not only a powerful dental marketing tool, but it is used by all types of businesses to market their products or services. To make sure that you have a social media page which stands out from amongst your competitors, you need to speak to us at Dental Focus Marketing. Let us help you put together a social media marketing strategy which attracts new patients, interacts with existing patients and builds a strong relationship within the community to help build brand awareness, familiarity, trust and credibility.
Social media for dentists can be used to show your patients the dental knowledge and expertise that you have as a team. By carrying out keyword research you will be able to find out which areas of dentistry and which treatments and procedures your patients are interested in. By finding out this information you can create more content with respect to these keywords. In talking about these treatments and answering questions you will be able to build trust and credibility, then take advantage of the confidence that you build within your patients by offering special offers and promotions on these treatments or procedures. In this way you will attract quality patients rather than simply attracting patients by your prices and promotions. These patients are more likely to become loyal patrons of your practice; those who are attracted by your prices will be easily distracted when either dental practices offer similar prices or better promotions.
By identifying who your ideal patients are, you can decide whether you would like to use Facebook, Instagram or YouTube as your social media for dentists. You may wish to create an account on all three platforms to widen your audience and by speaking to us at Dental Focus Marketing you will be able to find out which is the correct choice for you. Our digital marketing team will help you create content which is individually tailored for the audience of each corresponding platform and we will make sure that you have new content to upload on a regular basis. This is so that you continue to attract attention, engage with your followers and encourage them to address their dental needs at your clinic. Speak to us at Dental Focus Marketing today to find out more.