The role of social media in effective dental marketing
Research has shown that over 95% of Australian internet users between 16 and 64 have access to a social media network or messaging service. This tells us that social media for dentists is a powerful tool for finding new patients and informing them about the treatments and procedures that you have on offer at your dental practice.
The advantages of social media
Social media is a cost free, convenient and quick method of interaction. It is a great way of keeping in touch with existing patients, engaging with potential patients and encouraging people to take up your services and address their dental needs. In previous generations unless a patient booked an appointment and was sat in your dentist chair then there were no other highly effective ways of communication. To be able to explain the importance of looking after their teeth or talk about what the options might be for them to improve their oral health or correct the look of their smile, you would have had to create leaflets and flyers. Most of these would end up being ignored or in people’s bins.
Now through the use of social media for dentists you are able to educate the public on the importance of dental hygiene, encourage them to visit the dentist on a regular basis and inform them about advances in dental technology and how they can improve the health and appearance of their teeth and smile. Patients are able to message you directly, put forward their questions and engage with you on an informal basis, either privately or in public for others to learn too, without making any commitments or having to speak to you in person. This is particularly beneficial for nervous patients who may not have approached the dentist otherwise.
Finding new patients with little effort on your behalf
Another significant advantage of social media for dentists is that the information that you choose to share, such as written articles, photographs or videos can then be shared by your viewers with their friends and family, widening your audience and attracting more prospective patients for you. If you would like to find out how you can use social media for dentists effectively for your dental practice then you need to speak to us here at Dental Focus Marketing to find out more. We are a digital marketing team who specialise in marketing for dental practices and have almost 2 decades of experience in creating websites and marketing strategies for dental practices here in Australia and in the UK. We will be able to create and maintain social media pages for you or on your behalf, which are designed to target a wide audience of all ages and different demographics of the population.
Speak to us at Dental Focus Marketing today to find out more about how to use social media to your advantage. You can find out about other dental marketing strategies and techniques that we can use to help build up a strong online presence for you and how our specialist team can work with you to help boost the success of your dental practice very soon.