Tips for dental SEO
Dental SEO or search engine optimisation is important for attracting quality visitors to your website who can then be converted into patients at your dental practice. There are many different techniques and strategies necessary for implementing dental SEO. These strategies help Google find out what your website has to offer so that it can direct the right visitors to you to help answer their queries. To find out more about incorporating dental SEO techniques into your marketing campaign you need to speak to our multi-award-winning digital dental marketing team. Here at Dental Focus Marketing we have almost 2 decades of experience in creating dental websites which are optimised for Google. Without optimisation your website will get lost in the crowd.
When potential patients are searching for their dental needs on Google they are presented with a list of websites every time. It is important that your website is as close to the top of the list as possible to help attract the attention of your audience. Most of these patients will only take into consideration the first few websites on the list and the lower down the list you may have the last chance there is of being noticed.
Google my business and Google reviews
There are a few things which need to be done immediately and this includes creating a Google ‘my business’ page and collecting as many Google reviews as you possibly can. You need a Google my business listing so that when patients type ‘dentist near me’ they will be able to find your details on the list. You will be presented on the map of local dental practices in your area and it is up to you to have a listing which stands out from the crowd. We can help you do this by including your USPs and a strong google rating. It is important that you ask your patients to leave you an online review every time they visit your dental practice. You will have the opportunity to respond to these reviews in a positive manner, engaging with your patients at the same time, and it will also help potential patients find out more about the quality of dental care and the levels of customer service that you are able to offer.
Technical SEO
There are other types of SEO which need to be addressed for you to create a strong online presence for your dental practice. This includes technical SEO which is important for Google to be able to index your pages quickly and easily, but also to ensure that visitors on the website have a good user experience. The website should load quickly and successfully, it should be easy to navigate and it should be accessible from all devices, especially mobile phones. Our digital marketing team will carry out regular audits on the website to make sure that it is working correctly and we will also create new content for you which will help to boost your SEO and attract more visitors. Speak to us at Dental Focus Marketing today to find out more about technical SEO and the other different strategies which we can implement to help you boost the success of your dental practice.