Tips on successful dental SEO for your dental website
When it comes to advertising online, one of the most efficient ways to do so is by ensuring that your website is SEO ready. That is, it needs to be ready to compete in the realm of search engine optimisation to help it get onto the front page of search engine results and attract more people.
The same rule applies to dental surgeries. Your website is essentially your business card online, and if no one can see it or it doesn’t appear easily, how can you expect people to find you? This can have an array of consequences, from your surgery not being able to expand, to you and your team losing out to the competition.
Luckily, our team at Dental Focus can help.
When you contact our team at Dental Focus Marketing about optimising your website, we will be able to provide you with all of the most productive dental SEO techniques to help you get your site onto the first page of Google search results. We can makeover your website from scratch and will aim the marketing campaign we create at your target audience, so you get the kind of people into your surgery that you want.
So, what are some of our most successful dental SEO tips? Read on to find out.
Fast loading
Firstly, have you ever been on a website that has been slow to load? Irritating, isn’t it?
And, unsurprisingly, it can be a real drag on your dental surgery page reaching the top results page. So, one of the first things we will do with our dental SEO plan is making sure that your surgery page is fast loading and that any issues that may be slowing it down are resolved. So, no one will be clicking off your page!
Regular updating
Regularly updating your surgery page is a must-have when it comes to SEO. That means that your blog, in particular, needs to be updated with content at least once a week to keep the content fresh and in line with the rules of SEO. The content will need to be free of plagiarism and unique, while also having links scattered throughout it for better reliability.
Links to social media
Every dental surgery needs a social media page, and while you may think it odd to consider such things, the toothpaste brand Colgate has over 1 million likes on Facebook alone. That’s a lot of people liking a brand of toothpaste!
Social media is a great platform to promote your brand on, so our team will make a social media page to encourage the popularity of your surgery. Social media also offers you a great platform to reach more patients too.
Mobile optimisation
Your website needs to be mobile-optimised to ensure that those visiting it on devices like smartphones and tablets are able to read all of the information correctly. And, you guessed it, our team at Dental Focus can tick this off, too, when you come to us for an SEO plan.
Logical layout
Google bots are a huge part of SEO, as they need to be able to scan your surgery site quickly in order to rank it. Therefore, your website needs to follow a logical pattern. If it doesn’t, the ranking will drop, and your site will not be visible.