Tips on using social media for dentists
Dental marketing on social media can be a great way to connect with potential patients and promote your services. It can also be a great place where you can showcase what your dental team can offer, while also helping your patients to stay informed about how to look after their oral health at different life stages, such as for babies, during pregnancy etc.
But how exactly do you successfully use social media to promote your dental surgery and attract more patients?
At Dental Focus, we know the best ways to promote your dental surgery, and social media for dentists is one of the areas that we specialise in. We know how to build a successful social media page and will even oversee the daily running and maintenance of the page, so you can get on with providing your patients with great dental health care.
So, what are some of our tips for using social media for dentists?
Use high-quality images and videos
The most frequently consumed media on platforms like Facebook and Instagram are videos or vlogs. Therefore, one of the first tips for using social media for dentists that we can offer is to ensure that any videos that you put onto social media are of high quality, informative, unique and, preferably, feature members of your staff. Any images used on your social media page should be of professional standard too.
Friendly tone
It’s important to keep your tone friendly and approachable. This will make people more likely to trust you and your practice. And this is particularly important in relation to helping nervous patients to approach your surgery for help.
So, any updates, videos or photos should be brightly lit, with you and your team smiling and any updates that are written should be informative and friendly. Need some help here? We can oversee this area and make sure the tone used is relevant to your surgery.
Relevant posts only!
You are a dental surgery on social media, so you should only be talking about dentistry. When creating social media content for dentists, it is important to make sure that all posts are relevant to the target audience.
For instance, if you are writing a post about dental implants, you will want to use keywords like oral implants, lost teeth and restoratives, not articles about dental whitening. So, be sure that when you are writing a post for a specific service that you offer, it flows naturally. Our team of marketing writers at Dental Focus can help with this.
Interact with followers
Social media also offers the ideal platform for patients and potential patients to contact you and enquire about services. Our team will ensure that any queries are answered appropriately and, if you receive a negative comment or complaint, that it is dealt with efficiently. After all, negative feedback is something to learn and grow from.
Analyse what’s working!
This is where our team can truly help you with social media. We will analyse which techniques are encouraging social media followers to visit your surgery page, and which ones may not be as productive, thus making sure that only the most successful parts of the strategy are used.