Top tips for using social media for dentists
You have a dental surgery, and you have the best staff and the best equipment available to give your patients a high standard of care and cosmetic results.
But, if you don’t have an effective marketing plan, then it is all going to be for nothing, and you may find your patient list shrinking rather than growing.
In order to attract new patients, retain current ones, and help them expand their businesses, dental surgeries need to contact a suitable marketing team.
At Dental Focus Marketing, our team knows all the tricks for marketing and SEO to help you get more patients using marketing methods. We are also big advocates of social media for dentists, too, to help you engage with an audience on an effective and accessible platform to promote your brand and services. Great!
So what are some of the tips that we use to ensure that social media for dentists works to expand your surgery? Read on to find out!
Create valuable content
Our team will aim to share educational blog posts, videos, or infographics about oral health and the services that your team can offer. We will help with creating vlogs, which will showcase the procedures your team can offer in a simple format that we have found to be a boon relating to social media for dentists.
We will also ensure that any content we create is 100% plagiarism free to help you get to the first page of Google’s search results.
Engage with your audience
Social media is an effective marketing tool because it allows you to engage with those who are looking at your social media page. Provided that it is used correctly, social media can help you build a rapport with potential patients before they even set foot in your surgery. We will always seek to respond to comments and messages and ask for reviews and testimonials from satisfied patients who have attended your surgery. These will then be displayed on your social media page and website to highlight the high standard of care that your team can offer.
Utilise visuals
Social media platforms like Instagram and Facebook are very focused on visuals. So, we can share before-and-after photos of your patients’ dental transformations, as well as images of your clinic and team to display the level of cosmetic work that your team is capable of and, of course, put faces to the names of your team members.
Promotions!
The most successful dental surgeries have social media pages that advertise offers that may be coming up at the dental surgery, as well as offer information about any changes to the dental surgery itself. So, we will aim to do just that with your social media page, allowing users to be aware of any promotions on cosmetic dental care that your team offers. It is also a great way to get current patients to share your posts with others with the tap of a finger, enabling a wider group to see what it is that your team can offer, thus enhancing interest in your dental surgery.