Top tips on improving your dental marketing plan
As a dental professional, you know that it is important to have a strong and constant online presence. A dental website is not only a platform to showcase your practice, but it’s also a tool to attract new patients and retain existing ones. However, creating a website is just the first step. To truly succeed in online marketing, you need a solid marketing plan.
When you come to Dental Focus Marketing, we can help. We have a long history of overseeing dental marketing plans for all kinds of surgeries, and we will devise a specialised plan to help yours too.
So, here are 5 ways that our team can improve your website’s dental marketing plan.
Optimise your website for SEO
Search engine optimisation, which is also known as SEO, is about optimising your dental surgery website to help it to rank higher in search engine results pages like Google. By optimising your website for SEO, you increase the chances of potential patients finding your website when they search for dental services online. To optimise your website for SEO, you need to identify keywords that potential patients use to search for dental services and use them throughout your website’s content. You should also ensure that your website’s design and structure are optimised for search engines, which will boost your overall dental marketing plan.
Use social media marketing
Popular social media websites like Facebook, Twitter, and Instagram are excellent tools for dental practices to connect with patients and promote their services via blog posts and videos, and can encourage patients to visit their surgery webpage via links. By using social media marketing, your dental surgery can reach a wider audience demographic and engage with potential patients. You can also use social media to share informative dental content, promote special offers or discounts, and communicate with patients directly. This will heighten the chances of patients engaging with your surgery to ask about such promotions, which will translate to more people attending your dental surgery for treatments. Social media also allows you to build a community of followers who can help promote your practice through word-of-mouth while also being fun for everyone!
Of course, managing a social media page is a full-time job, so you may want to employ our marketing team to oversee this area for you.
Invest in pay-per-click advertising
Pay-per-click is a form of online advertising where companies pay each time a user clicks on one of their ads. This kind of advertising can be an effective way to drive traffic to your website and attract new patients. You can use platforms like Google Ads to promote your dental surgery website. However, our marketing teams and advertisers will advise you that PPC is a short-term marketing strategy and, for more stable and continued exposure, you should invest in SEO.
Original content
Original content can help dental surgeries with their marketing plans by providing value to visitors, establishing expertise and credibility, improving search engine rankings, and increasing the likelihood of visitors converting into patients. It can also help differentiate the practice from those of competitors and attract a targeted audience.
Faster websites
Faster websites can help dental surgeries with marketing by providing a better user experience for visitors, reducing bounce rates, improving search engine rankings, and increasing the likelihood of visitors converting into patients.
Again, however, it can be hard to get this right by yourself, so please contact our marketing team for advice.
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