Top tips to get conversions for dental websites
Are you finding that more and more people are bouncing off your dental surgery page? If so, this is an indicator that you have a low conversion rate and that your website is not drawing people in in the way that it should.
Our team at Dental Focus Marketing can help. We have designed thousands of dental websites and know exactly what is required to not only get your dental surgery page ranking higher on search engine results, but also to make it more attractive to those visiting the websites and keep them engaged.
With that in mind, what are some of our team’s top tips for dental websites to help you get the
conversion rates that you want? Read on to find out.
No stock images
Dental websites need to have original, professional images as a starting point. This means no stock photos and no pixelated or blocky images should appear on your web page, as this will turn people off and will also cause your website to look unprofessional. Such practices will, therefore, also negatively impact the conversion rate.
Keep it clear
Have you ever been onto a messy website? These are websites that have too much information displayed at one time and can cause you to become distracted from what you’re looking for. This is not ideal, and when it comes to website design, you need to keep everything as clear and as separate as possible for better website navigation.
Cater for mobile devices
Most people are accessing websites via mobile devices such as smartphones and tablets, so it is important to have your dental surgery website able to adapt to these devices. This means that when somebody clicks on the page using their smartphone, there will be no lagging, glitches or pixelated images or slow loading time. This is a bit tricky, and our team at Dental Focus can oversee this area for you. This will get higher rankings in relation to search engine optimisation and patient conversion rates, so great!
Place contact information in accessible places
Have you ever visited a website and needed to scroll through multiple pages to find the contact information? It’s irritating, isn’t it? And when somebody is looking for dental surgery, they likely don’t want to be kept waiting.
Always aim to have the contact information for your surgery displayed on the home page, as well as in its own section, usually under ‘contact information’ or ‘contact us’. When you have a social media page, it should be displayed prominently there as well.
Fast is better
One thing that has to be considered when it comes to dental marketing and search engine optimisation is that websites that are slow to load are ranked lower. As well as this, it can also be a real click-off for those who are visiting your dental surgery web page. Research has found that in relation to the loading of pages or articles if it takes longer than 3 seconds, a shocking 98% of people will click off of the page, which is not great if you are looking for conversions. Our team at Dental Focus can ensure that your dental surgery page loads quickly and will thus help with that all-important conversion rate.