Using Dental SEO to encourage people to address their dental needs
Online marketing is the most effective method of showing off your dental practice to a large audience without having to spend lots of time and money on advertising material which may otherwise be disregarded or thrown away. Paper marketing is now a thing of the past and thanks to digital marketing it is now easier than ever to attract new patients who are already interested in the services that you have to offer. Trends in digital marketing changing on a regular basis and unless you are are trained in information technology or you have a dedicated member of staff who is involved with marketing your dental practice then it can be be a time-consuming and lengthy process to learn about the strategies and techniques involved in digital marketing, I need to find that in a few months your knowledge is outdated and the new techniques have come into play. Here at Dental Focus Marketing we specialise in creating modern, bespoke dental websites and putting in place effective dental marketing strategies which revolve around search engine optimisation or dental SEO.
Keyword research to tailor your website
Without good dental marketing and strong dental SEO it is easy to get lost in the crowd and you may find that it is difficult to convince new patients to join your practice and even existing patients may be tempted to find out what your competitors are offering. Firstly, we will put together an excellent dental website for your practice which addresses all aspects of your business and make sure that when a visitor reaches your homepage they are encouraged to explore your website further. We will make sure that once they have reached your website they are able to find out all the information they may need with regards to their dental issues.
To do this we can carry out specialised searches which inform us of the most popular dental search terms in your area and we can tailor your website accordingly. If the people in your geographical vicinity are most interested in cosmetic dentistry, then this will be highlighted on your homepage and we will make sure that we also highlight the advantages of cosmetic dentistry throughout your website including why you are the best place to have such treatments carried out.
This will require plenty of before and after pictures of successful cosmetic dentistry at your dental practice and excellent reviews from previous patients to help build trust and confidence and encourage potential patients further. Google will recognise that your practice focuses on this field of dentistry so that when a potential patient in your area is searching for this then you will be the first website that they come across. We will create individually written articles for you on a monthly basis to help update your website. By focusing these articles on the keywords which are popular at the time, you will boost your dental SEO, receive further exposure and help find new patients in the process.
Speak to us at Dental Focus Marketing to find out more about Dental SEO and how it can help you.