Want to make your surgeries presence known online? Our marketing team at Dental Focus can help
Need some help growing your dental surgery?
In days gone by, it was seemingly easier to spread the word of your dental surgery; you would send around flyers, put up posters or put adverts in the local paper and boom! You would probably attract more than your fair share of customers.
In modern times, with the invention of the internet, growing your surgeries brand has been both easier and harder. There are now thousands of other dental websites to contend with and, if your surgery is located in a city like Sydney or Melbourne, it is even harder to get it to stand out.
So, what can you do to grow your surgeries name in the local and wider area?
Firstly, you need to hire a team who know all about the internet, growing your surgeries name and who knows more than their fair share about search engine optimisation and websites. At Dental Focus, our dental marketing team are specialists in all of these areas and more, to help get your website up to speed and help get those all-important patients through the door.
So, how does our dental marketing team grow your business? Read on to find out.
Website speed
First things first, if your surgeries page is slow, you are probably losing patients.
Research indicates that if your homepage takes more than 4 seconds to load, the majority of site visitors will click off and move onto the next page.
Our dental marketing team will improve the speed of your surgery homepage, by compressing images on the page, thus allowing for a faster loading time.
Security
Search engines like Google prioritise pages that have higher-levels of security; ergo, if your surgery page is unsecured, it is unlikely to appear on the first page of a Google search.
And so, our team will update your page to have the letters HTTP at the front of its internet address, making it more secure for patients and easier to spot for Google bots.
Alt-tags
Here, our team will help optimise your site’s images, so the Google bots can see them more clearly.
How? By ensuring each image on your page has an ‘alt-tag,’ so if a potential customer is searching for dental implants, and your page has an image of one, it will be spotted by the bots.
Backlinks
This is where our writing team comes in; when creating blogs for your page, they will be creating offsite blog pieces (articles that link to your webpage). During this process, they put in backlinks to other, trusted websites, to help build up the backlinks.
Again, this increases the site’s presence concerning SEO and helps make your page look more reliable by the association to the other web pages.
Social media
A social media presence will have an impressive effect on your SEO presence and it will help expose your brand name to a wider audience.
Our team will typically use either Facebook and/or Instagram to attract higher levels of website traffic.
Book your free Discovery Consultation to explore your needs and situation together with us, start growing your business and attracting more patients. Call us on (03) 8362 3319 or send us an email to get in touch today!