Ways to encourage patient interaction using social media for dentists
When you use social media to promote a brand or business, it is important to see this platform as something more than a page to simply post things and get likes.
When it comes to marketing and using social media, it is often best to treat these engagements similarly to a dinner party; be welcoming and encouraging when anybody posts a comment or review on your dental surgery social media page.
But more than this, social media should be used as a way to encourage patient interaction with your surgery so that they can build an association with your team and will feel comfortable contacting you in person.
Our team at Dental Focus Marketing knows the importance of using social media for dentists to help encourage patient interaction and promote brand recognition. We will always be on hand to help with any queries that you have related to marketing in social media for dental surgery.
With that in mind, what are some of the best ways that social media for dentists can encourage patient interactions and build trust via this online platform?
Analyse the tone
The first aspect you need to consider is the tone of the posts you make and the responses you give. You will want them to be chatty and cheerful and not use medical terminology, even though it can be tempting when it comes to dental care. Social media for dentists should be used to encourage patients to visit your dental surgery webpage and then become dental patients, so you will want to keep things lighthearted and not push sales.
Create valuable content
You should also want to create valuable content on your social media page, which should link to dental health tips. Or you could have days of the week for different topics; this is likely to keep your social media page followers interested in the content that you have to offer. But you should always aim to base it around the treatments that you can provide in your dental surgery, or there may be a miscommunication that can lead to people not liking your page.
Engage and talk
If you’ve been on YouTube, you will have heard the phrase ‘leave your comments below’, and this is important when it comes to social media pages such as Facebook as well. This encourages people to share their thoughts on dentistry with you and will allow you to answer questions, talk to them, get their insights and provide information to them about what it is that your dental team can offer. So, engage and chat!
Be quick!
It’s always important when using social media to have a fast response to any comments that are made. This is where our team at Dental Focus Marketing can help; we will ensure that any queries or questions relating to the services that you offer or complaints are answered quickly and that the patients are pointed in the right direction.
Show you are human
Many people are becoming somewhat irritated with trying to talk to a human online and coming across an AI bot. So it’s important to once again consider the tone and show that you are human, you are listening and that you are linked to the dental practice that is on the page; this will help your patients feel heard and will also help with feedback.