What dental websites need for high conversions
When it comes to dental marketing and creating a website for your dental surgery, it is best to see the landing page as a calling card or even a business card. You will want your dental surgery page to not only be attractive, but to convince people to visit your dental surgery and hopefully become a patient. This sounds straightforward enough, but there are many common errors that are made on dental surgery web pages which can prevent that from occurring.
And this is why it is important to seek the advice of a marketing team.
When you contact our team at Dental Focus, you can rest assured that we can get your dental surgery the business and expansion that you need. We have nearly 20 years of making over dental websites and will be able to target your website design to attract the types of patients that you want.
So what are some of the things that dental websites need to get high conversions? Here is our short guide.
Headlines
The first thing you need is a headline.
Each page that you have on your dental surgery site will need to have a clear title. It can even be worth breaking this down further into categories and subcategories. Dental websites that have a higher conversion rate are laid out in a clear and logical fashion, which not only helps patients to navigate, but also ensures that the Google bots can rank them with ease. So, this is a common feature of a successful dental surgery website.
CTA or call to action
Next is a call to action. This can be in your blog posts or on the landing pages themselves. If you have a page that is talking about dental implants, for example, it can be worth having the phrases ‘contact our team for your consultation today’ or ‘call our surgery for more information.’ This is a call to action, and we have found that websites that have blog posts written in this way are more likely to have a high conversion rate.
Images
The landing page images are usually the first things that people will see, so you will want to ensure that they are high quality and professional. Do not use stock images, as this can be a serious turn-off, and they tend to be lower quality. Our team at Dental Focus can advise you on the types of images to have and can help with professional photography for your website.
No clutter
Most people do not like a web page that is busy or cluttered, as it can distract from the main focus. When it comes to having a successful dental surgery web page, it is important to make use of white space. This may seem uninteresting, but aesthetically, it works to create clarity on your surgery page and helps patients to stay on point when scrolling through your posts or services.
Testimonials
Every successful dental surgery page has testimonials. These are reviews from previous dental patients that showcase the skills of your team. At Dental Focus, we will aim to put your testimonials on the home page, so they will be seen clearly as soon as somebody loves your page.
For more information on how to make your dental surgery website more successful and get higher conversions, call our team at Dental Focus today.