What do successful dental websites have in common?
Dental surgery websites come in all shapes and sizes, but there are a few things they all have in common. They are well designed, informative, and user-friendly. They also provide valuable information to their visitors, helping them make informed decisions about their oral health.
However, in 2022, as more surgeries look to their websites to attract patients to their surgery, a dental surgery website needs to have more than an interactive homepage.
At Dental Focus, we have made thousands of dental websites, and know a fair bit about what the most successful ones have in common. Using our brand of SEO and marketing tips, we can turn your surgery site into a beacon, to call new patients to your surgery and thus help you to expand.
So, with that in mind, what are some of the core things that successful dental websites have in common?
A well-designed website
When it comes to designing dental websites, it’s important to make sure that it looks professional and is easy to navigate. Your website should be updated regularly with new content, and it should be easy for visitors to find the information they need.
It’s also important to make sure that your website is mobile-friendly, as more and more people are using their phones and tablets to access the internet. A recent study found that over 50% of all traffic on the internet now comes from mobile devices.
Engaging content
OK, so, few people want to read about the history of root canals when they log onto a website unless it is part of a search relating to that topic.
What patients are more likely to want to know is how a root canal is performed. Is it uncomfortable? How long does the fitting take? So, when aiming to write articles for your website, make sure they are relevant to what your patients want to read about. And we can ensure that this element of the site is kept up to date, as patients want to read about different things every week.
Patient testimonial
You run a great dental surgery, so why not have your patient testimonials displayed on your homepage? Or, if possible, why not have a vlog section dedicated to recorded patient testimonials?
This is an important part of any successful dental surgery website, as it shows that your previous and existing patients are happy with your team.
Blog
A blog is a great place to write about the services that you and your team can offer. However, what you may not be aware of is the importance of a blog for SEO. A regularly updated blog can help to attract Google bots to your website, and can, therefore, help it to rank higher on the SERP, thereby attracting more patients.
Be sure that the blogs are relevant and unique and of course, that they are updated regularly.
Online booking and payment options
All successful surgery sites offer patients the ability to book appointments online, rebook them and pay. This will help your patients to feel more in control and can be a great way for nervous dental patients to book appointments.