What is dental marketing?
Online dental marketing is a critical tool in attracting new patients to your dental practice in this age of digital technology and the importance of the internet. Here at Dental Focus Marketing we use tried and tested marketing strategies to help create a strong online presence for your dental practice and encourage more patients through your door. We have almost 20 years of experience in creating and maintaining dental websites for over 1000 dental practices, so rest assured that you are in good, experienced hands with us.
Dental marketing requires knowledge of many different systems and techniques and these are changing on a regular basis. Unless you have a specific team member designated for your dental marketing, or you are trained in information technology and can dedicate hours of your time each day on maintaining your digital marketing, then it is highly recommended that you speak to us here at Dental Focus Marketing. We can help you with our knowledge and expertise and take care of your marketing issues, whilst you focus your time and efforts on treating your patients’ dental needs.
The importance of a good website for your practice
A strong online presence is essential to help you stand out from the crowd. You can be sure that all the practices in your local area are advertising their services online and unless you are already doing so, then it is more than likely that you are losing potential customers to them. Firstly you will need an eye-catching dental website and we will begin by either creating a bespoke website for you or if you already have a website then we will help modernise it and make it more up to date. With dental practices mainly offering the same treatments and procedures, after a while most dental websites can become repetitive and begin to look and sound the same. We will address all aspects of your practice and use the people on your team and the actual premises itself to help you stand out from the crowd and reassure your patients that they will receive the best quality of care and good customer service at your surgery. With information about all the treatments and procedures that you carry out at the practice, our aim is to make sure that the potential patient finds everything that they will need with regards to their dental requirements on your website, so that they do not need to check what the competition may be offering.
Maintaining your online presence
Once we have developed the website we will continue dental marketing and create new meaningful content every month in the form of onsite articles and blogs, which are interesting and engaging. This keeps potential patients informed about good oral health and how they can maintain this by visiting your dental practice and also nurtures them into considering further dental care with you. We will also use social media pages to help you widen your audience. Social media requires consistency, time and effort and we will make sure that this is updated regularly for you. We use both Facebook and Instagram to attract audiences of all ages and we will create patient-focused content, whether it is a giveaway or educational material that will help bring more attention to your practice. Speak to us at Dental Focus Marketing to find out more today.