What is dental SEO and why is it an essential part of dental marketing?
Search engine optimisation or SEO is important for successful dental marketing in this era of digital marketing where the internet has become an overcrowded place. With all businesses and services trying to advertise themselves online it is important that you are aware of the techniques and strategies involved in getting your name seen and heard. It is no longer sufficient to have a standalone attractive and modern dental website, this website needs to be maintained on a regular basis and it needs to conform to current trends to be worthwhile otherwise the website may as well be non-existent.
Dental SEO is all about getting Google to recognise that you have the answers which potential patients are looking for. This is a process that requires time and effort, it also requires extensive knowledge of the ever-changing techniques and strategies involved in digital marketing. As a dentist we want you to focus your time and efforts on looking after your patients dental needs. This is why we are here to take care of the marketing of your dental practice. We at dental focus marketing are a multi award-winning digital dental marketing team and we specialise in creating fantastic dental websites and maintaining dental SEO. We have plenty of strategies and techniques which we will use when putting together your website to make sure that Google recognises that you have the answers to the dental queries that people are trying to search for online.
How does SEO work?
When a potential patient types in a dental term or is searching for a new dentist and types dentist near me into the Google search bar they are presented with a list of results which is generated by Google. The beginning of the list is made up of Google advertisements which is a highly effective method of getting your message across however it is expensive to maintain and therefore only suitable for larger businesses or for a short amount of time. The next part of the list is made up of the map pack of dental practices in the area and it is very important that your dental practice is listed here because otherwise you’ll be missing out on new patients to the other dental practices in your area. This part of the list is very simple, it involves creating a free Google my business page on which you will list the information with regards to your dental practice such as contact information, address, opening hours and any USPs which you would like to use to catch the attention of potential patience and this will make sure that your name comes up when potential patients are searching for dentists in your area. The most important part of the list is the organic search listings and this is dependent on your dental SEO. Speak to us at dental focus marketing today to find out more about how SEO works and the different techniques and strategies we will use to help maintain a top position for you on the Google search results list.