What makes a dental website successful for your surgery?
These days, there is more to running a dental surgery than simply meeting patients who have come in to have check-ups. Nowhere is this more important or relevant than in the field of marketing and attracting new patients to your dental surgery.
The majority of dental surgeries that are successfully attracting new patients every day are likely using a range of marketing tools that you may not have considered. And one of these is the dental website itself. Of course. It’s highly likely that you and your team have a dental website but is it pulling its weight?
When you come to Dental Focus Marketing, our expert team will be able to assess your dental surgery web page and provide you with a personal assessment of how we can make it a key part of your marketing. We have overseen the makeovers of thousands of dental websites and will be able to offer you a new website layout and personalised marketing plan to help you reach the patients that you want to attend your surgery.
So, how exactly does our marketing team do this, and why are some dental websites more successful than others? We highlight below some of the tricks that we use to make dental surgery web pages more successful as a marketing tool.
Updated content
The first thing to consider is that successful dental websites have regularly updated content.
When you are looking to rank highly on search engine results, if you let your blog or surgery page go stagnant, you will rank lower, and thus, fewer people will see the web page. We can offer you regularly updated blog posts, and if needed, we can also rewrite your web page.
Logical layout
A core feature of SEO or search engine optimisation are Google bots. When a term is typed into Google, such as dental implants, these bots scan millions of web pages, and in order to do that successfully, the web page has to have a logical layout; otherwise, you may be losing potential patients via this method. So, we will also ensure that your dental surgery page has a logical layout which will be easy to navigate for the Google bots, helping your surgery to rank higher.
Personalised information
The most successful dental surgery web pages have information about the dental team who are behind the scenes. We will ensure that part of your website is dedicated to miniature biographies about you and your team with professional-looking photos. This is particularly important if you are looking to attract patients to your surgery who may suffer from dental anxiety, which is a big market!
Social media links
Social media cannot be underestimated when it comes to the success of marketing, and your dental surgery site will need to have links to a functioning and regularly updated social media platform such as Facebook. Our team can oversee this as well and can even design the layout and handle the communications on your social media page for you, so you can reach more patients.
Information!
And finally, it’s important not to overlook the requirement for information about the services that you offer. Most dental surgeries are able to specialise in one core area, such as cosmetic veneers or dental implants, and this information will need to be clearly displayed on your page so patients visiting the site will know what it is you can offer to them.