What there is to gain by using social media for dentists
Social media has become the perfect forum for people to discuss world issues, post informational pieces and keep in touch with friends from school or college.
However, for businesses, social media platforms like Facebook, TikTok and Instagram have also become a very cost-effective option to engage and communicate messages with existing patients, whilst also aiming to attract new ones. Social media also helps with brand recognition and drives traffic to your website without you needing to pay a penny for the overall page. So, it’s well worth having social media as part of your marketing strategy.
Our team at Dental Focus Marketing knows all there is to know about social media for dentists, and we are fully aware of how powerful this tool can be. Not only for ensuring a great customer experience, but for helping you to stay in touch with your current patients, and to inform them of upcoming plans for your dental surgery, offers and relaying any news that you may have about team members or your practice.
In short, social media helps to break down the mysticism surrounding dental teams and helps you to appear more human, which is great for patients! But what is there to gain for your dental surgery by engaging in social media for dentists? This article aims to break down that question in a bit more depth based on our experience.
Gains trust
One of the core things that having social media for dentists does is break down the barrier. It helps potential patients and current patients to see your team as human rather than the scary people who poke and prod in their mouths! The best way to approach this is by letting them know that they are in safe hands and talking about things on your social media page, such as pain-free dentistry and sedation options. It will also give you an interesting online personality, which people are more likely to engage with.
Difficult times- helped by social media?
It’s easy to assume that social media does not help during difficult times. But as the cost of living continues to rise, social media platforms can be a great way for your dental team to emphasise how they can help those who may be struggling with their bills. So, it is a better idea for many dental surgeries to advertise options such as practice plans or discounts rather than talking about things like dental implants, which are at the higher end.
Engage children
A lot of people allow their children to go onto specific social media pages, and this can help your team to gain access to this population of patients who may be less than eager about getting into the dental chair. By aiming some of your vlogs and blog pieces on your social media page at children specifically, it can help them to become educated about dental hygiene and can help them to become more comfortable about visiting your dental surgery.
Promote
Of course, if you have a special offer coming up at your surgery, such as 25% off dental whitening for the Christmas period, social media is the perfect place to put this information. Market research has found that you are more likely to have people enquiring about such treatment options if they see it on a social media page like Facebook. So, get promoting!