What you need to know about dental marketing in 2023
When it comes to running a successful dental surgery, there is more to it than simply having the best team and the best technology; although, of course, that is a big bonus!
If you are looking to advance your dental surgery and keep your patient lists growing, there are many ways to do so via the digital world. Yes, you may have a dental surgery website, but you will need a lot more to compete with other dental surgeries in 2023.
Our team at Dental Focus Marketing can help. We have been working on dental marketing plans with dental surgery teams for nearly 20 years, and we can always aim to provide the most current information in terms of search engine optimisation and marketing, thus keeping your surgery ahead of the competition. Great!
But what do you need to know about dental marketing techniques in 2023? Read on to find out!
Target audience
A key part of any dental marketing strategy involves identifying and understanding your target audience, their needs, and their preferences. For example, if you want to attract families to your dental surgery, our team can help you write blog posts about child and family-based dental care, which will help to lead those looking online for family practices to your website.
Competitor analysis
Back to the competition! It is important to have an understanding of what other dental surgeries are offering, their strengths, and their weaknesses to help differentiate your services. Our team at Dental Focus Marketing can help with this, as we will be able to assess the surgery sites of your closest rivals and bolster your marketing efforts based on their weak spots.
Branding
Developing a consistent brand image and message helps establish credibility, trust, and recognition among potential patients. Indeed, if it is a slogan, a logo, or an ethos, this will be a core element of what our team at Dental Focus Marketing does for your surgery.
Digital marketing
The digital world is where your surgery will begin to grow, and utilising various digital marketing channels such as social media, search engine optimisation (SEO), and email marketing will help you reach a larger audience, generate leads, and build patient relationships. And yes, we can oversee all of that too!
Reputation management
Building and maintaining a positive reputation is essential for attracting and retaining patients. This includes monitoring and responding to online reviews and feedback, whether it is on your website, on Google reviews or your surgery’s social media page. This demonstrates engagement and shows that your team always aims to correct issues that patients may have had while working with your team.
Patient experience
Of course, the patient experience is more than what they see online, but it does begin there. As mentioned earlier, responding to online reviews is a key part of marketing. But for many dental surgeries, the use of AI or chatbots on their dental surgery page is also helpful. Remember, delivering an exceptional patient experience both in and out of your dental surgery is critical in building loyalty and word-of-mouth referrals, and it usually starts online. So, talk to our team today about the use of a chatbot on your dental surgery page.