Where to start with your dental SEO plan for the new year
When you run a dental surgery, you would want to make sure that it continues to expand.
And if you already have a marketing plan in place, you will likely be aware of how quickly the Google algorithm and other aspects of marketing can change; this can make it tough to stay current with your marketing strategy.
Of course, there are many benefits to hiring a marketing team to oversee this area for you, as they will be more experienced in this field and help your dental surgery attract the patients that you really want.
When you contact our team at Dental Focus Marketing, we will be able to assess your current marketing strategy and upgrade it for the current and future trends in dental SEO. We pride ourselves on our transparency with dental teams, and we will work with you to help your surgery reach its goals to continue growing and getting more patients.
So, what are some of the tips that we usually suggest as part of a dental SEO makeover, and which ones will be the most relevant in the new year?
More videos and vlogs
Most of the content watched online is videos and vlogs. So, if your dental surgery page currently doesn’t have either, we will recommend this as part of your dental SEO and marketing plan.
Videos are great to post on social media, too and can go a long way to allowing potential dental patients to get familiar with your team and learn quickly about what it is that your team can offer.
If you aren’t sure where to start with this, call our team, and we will be more than happy to advise you.
Get your business listing
Having an updated Google business listing is essential for SEO in 2023, particularly relating to voice searches.
Indeed, more people than ever are using their AI assistants to search online for services. So, to ensure that they get accurate information about your dental surgery when doing so, it is best to have an up-to-date Google listing.
Build your social media presence
Social media is not going away any time soon as part of an SEO strategy, so we will always aim to make your dental surgery’s social media page a great calling card online.
It must be updated daily, have videos and vlogs, have links to your dental surgery page and, of course, respond quickly to comments posted by visitors. We can oversee all of this, so call us!
Voice searches
As mentioned earlier, voice searches are becoming more popular. So, the content on
your website not only needs to be based on common questions that people ask
when searching with an AI, but the content also needs to be more formal and
chattier.
Contact our team!
Our team at Dental Focus Marketing will aim to provide your dental surgery with a more customised approach to marketing in 2023, and some of our strategies may not be listed here. So, call us today for your personalised SEO and marketing guide!