Dental Marketing E-Newsletter / 23 June 2011
Here is an important answer to a very popular question about dental marketing and website success. Scroll down to watch Chris Barrow’s video interviews on his “7 Ps of Dental Websites”.
How do I convert my Google website visitors into new patient enquiries?
Okay, you’re now at the top of Google for all your dental + location keywords and you can see from Analytics that you’re getting hundreds or even thousands of website visitors every month.
New website visitors don’t know your name (unless you have heavy brand awareness i.e. radio/printed advertising) and they will find you on Google using keywords. If you don’t rank at the top of Google Page 1 for the high volume search keywords then most of your visitors will just be your existing patients, looking you up before and after daily appointments by simply searching for your name.
If you want today’s new visitors to become immediate new patient enquiries then you must:
1. Be caring and professional
Show friendly team and classy practice photos. Get a professional photographer.
2. Have clinical expertise
Show “before & after” close-up photos. No gore, metal, retractors, tools or blood.
3. Have credible experience
Show scrolling “before & after” galleries. Get a blog and have “Smiles of the Week”.
4. Have happy patients
Show patient gratitude. People smile with their eyes. Have full face “after” smile galleries and weekly video testimonials. Get word-of-mouth on your website.
5. Have a call-to-action
Give visitors a reason to call, email or book online today and not wait until next week. Make it easy for new patients to say “YES”.
If you want to know more…
Watch the videos: Chris Barrow explains his “7 Ps of Dental Websites”. Click here to watch our full length video interviews.
Krishan Joshi is “the Master” at Dental Focus Web Design. Become his friend on Facebook – www.facebook.com/DentalFocusWebsites
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