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More magic, less logic?

Analytics is mostly about generating stats, but can data alone help you to generate more business online? Certainly, data will allow you to improve your conversion rates and generate more qualified leads by telling you what is and isn’t working across multiple digital channels.

But at the same time, one of our biggest brands (Unilever) is currently changing its numbers-led marketing strategy, in favour of rewarding marketers who are prepared to take risks and back creative ideas. So which route has more potential for the future of dental marketing? We have strong ideas on this.

To see all sides of this argument:

http://marketingfinder.co.uk/webinars/more-metrics-how-use-multichannel-measurement-and-analytics-drive-your-brand?utm_source=Email-House&utm_medium=Email&utm_term=InternetWorld-Tickbox-2013&utm_content=26072013-SitecoreWebinar&utm_campaign=Webinar

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http://www.marketingmagazine.co.uk/article/1100274/unilever-outlines-more-magic-less-logic-fresh-marketing-philosophy

Adrian Adler is “the Wizard” at Dental Focus Web Design.

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