The importance of putting together an exceptional dental website for marketing
Most dental practices have a dental website for their online marketing and therefore there are many things you need to consider when putting together a website for your practice, to make sure that you stand out from the crowd. Most practices offer the same treatments and procedures, so after a while dental websites can begin to sound repetitive and look similar too. For a bespoke, modern and informative website which attracts the attention of your reader, speak to us at Dental Focus, so that we can take care of the development and maintenance of your website for you.
We at Dental Focus have created over 1000 dental websites over the last two decades, so let us use our knowledge and expertise to create a wonderful website for you, which we will look after. This means you do not have to worry about the marketing of your dental practice, but rather you can focus on looking after the dental needs of your patients.
To personalise dental websites we use your profile and your branding to create an attractive homepage which encourages the reader to explore the website further. The website itself will include all the necessary information with regard to dentistry that a potential patient could possibly be looking for, so that they do not have to look elsewhere. This will be presented in a positive manner, with plenty of pictures of the people on your team looking happy and friendly, smiling with their beautiful white teeth to help ease the nerves and worries that potential patients may be feeling, as we all know that visiting the dentist can be a daunting experience for some. Before and after photographs of successful treatments at your dental practice will also help encourage the patient further and they will work to reassure the patient that not only will they receive quality dental care, but also good customer service at your dental practice.
Once we develop dental websites, we work hard to keep them fresh and updated. This includes adding new photographs and articles on a regular basis, changing the homepage, adding new reviews and testimonials as you receive them and including any special offers or news with respect to the practice as often as possible.
Over half of online searches are now carried out on mobile phones, so it is important that your dental website is easily accessible across all devices including desktops, tablets and mobile phones, to make sure that you are able to attract patients 24 hours a day, 7 days a week.
What is content marketing and how does it work?
Good content marketing is important to maintain your website, keep it updated and to help engage with potential patients and existing patients alike. Content marketing involves creating onsite and offsite blogs based around dental search terms which are common in your area, so that you are giving the patient what they are already looking for. By creating regular content on general oral health and specific treatments and procedures, you will attract and hold the patient’s attention and interest, until they are sufficiently informed and encouraged to pick up the phone and book an appointment to visit you in person. Speak to us at Dental Focus today and find out more about what we can do to help you attract new patients and boost the success of your business very soon.