Getting to the top of Google searches for your area
Studies have shown that a high percentage of Google searches are made with regard to local information, so people are looking to find out more about their local businesses, including dental practices, by typing their queries into the Google search bar. When they hit the search button it is important that your website is at the top of the list for dental searches in your area. To do this you need effective dental search engine optimisation (dental SEO) for your website. Dental SEO is necessary for keeping Google happy so that it puts you at the top of its search results pages and here at Dental Focus we have almost two decades of experience in creating and maintaining dental websites, as well as developing dental SEO for an effective dental marketing system. Speak to us at Dental Focus and let us take care of the marketing of your dental practice, whilst you focus your effort and expertise on looking after the dental requirements of your patients.
The Google My Business page is the information that potential patients will see when they look at the map for local dental practices in your area. This includes your contact details, a quick profile of your business and anything else that you want potential patients to know about you. By including keywords that you know are popular dental search terms in your area this is an effective way of attracting patients to your practice and letting them know of your whereabouts. Good maintenance of this page is important in boosting your dental SEO with Google.
Attract customers to your practice
Having good reviews is important for effective dental SEO. The more positive reviews you have the more you will boost your SEO, as it will show that you are a successful practice. To try and get as many reviews as possible, you can encourage your happy patients to leave a quick review on Google following their treatment before they leave your practice. By gathering as many positive reviews as possible you will help build trust and confidence within your patients and keep Google happy too.
Social media marketing is another efficient way of attracting patients to your practice. Although it may not directly affect your SEO with Google, by creating a social media presence across different platforms such as Facebook and Instagram you will be able to attract a wider audience, encourage people to share your pages amongst one another and help boost your brand awareness.
Content marketing is important in promoting SEO. This means creating new, informative, educational and interesting content on a regular basis for your website and social media pages. This is in the form of onsite articles and dental blogs. By uploading new articles on a regular basis you will help hold the interest of existing and potential patients and encourage them to pick up the phone and book an appointment with you very soon. Google will also re-index your web pages and in turn this may result in an improvement of your rankings on the search results page, boosting the success of your business overall.
Speak to our multi-award-winning team here at Dental Focus and find out more about the different methods and techniques that we can carry out to help boost the success of your website and your dental practice. We can help you find more patients for your dental practice so that your business will begin to thrive again very soon.