Stand out from the crowd using effective dental marketing
Effective dental marketing is important in ensuring your dental practice runs successfully. It will make the most of your expertise, keep your team motivated, help retain existing patients and attract new patients to your practice. Since the introduction of the world wide web, potent dental marketing or marketing that will be taken notice of, has all moved online. The internet is a powerful tool to help you stand out from the crowd in this already overcrowded market. Dental practices are available everywhere and most of these practices have a successful dental website working to find them new patients. If you do not have a dental website in place for your practice yet, then it is important that you address this immediately. Speak to our experienced and award-winning team here at Dental Focus. Over the last 20 years we have helped over 1000 dental practices set up and maintain online dental marketing for their business. We are here to help you. You can pass your marketing requirements to us so that we can create an effective online dental marketing system for you which will work 24 hours a day, 7 days a week, that we will maintain on a regular basis, meaning you can focus on looking after your patients’ dental needs.
The importance of a good website
To begin with we will create your bespoke, modern, informative and attractive website using the 7Ps of marketing, so that all aspects of your practice are addressed on the website. This will be to make sure that potential patients can find everything that they are looking for and do not need to browse any other websites belonging to your local competitors, which may entice them away.
The role of content marketing and dental SEO
Once the website has been developed, we will make sure to add new content to it on a regular basis in the form of onsite articles and blogs, known as content marketing. The aims here are to help you stand out from the crowd, hold the attention of the reader, educate them with regard to the importance of good oral health, and inform them about how different treatments and procedures work in a positive and encouraging manner. This will persuade them to consider more than just their regular check-ups every 6 months. Content marketing helps create trust and confidence within your readers and also helps boost your importance with Google, so that when a potential patient is searching for their dental needs in your local area, Google recognises that you have the answers that they are looking for and puts you at the top of the search results page. This is known as search engine optimisation (SEO) and is essential for good online marketing, as without SEO your website may as well be non-existent.
Speak to us at Dental Focus today and find out more about these methods and many other techniques and strategies that we utilise to help create a strong online presence for your dental practice, and how this can help attract new patients to book an appointment and visit you in person very soon.