Dental marketing to help combat dental phobia
Surveys show that more than a third of the adult population here in the UK are scared of the dentist. With good dental marketing you should be able to help them put aside their nerves and worries with respect to the dentist and educate them on the importance of visiting the dental surgery on a regular basis, to maintain optimal oral health. To do this you require an excellent dental website in place and you need techniques which help you maintain search engine optimisation or dental SEO. Here at Dental Focus this is our area of speciality and we will help put together an excellent system with our tried and tested methods, to attract new patients for your dental practice and boost the success of your business.
Encouraging dental treatments
First we will help you create a modern and bespoke dental website for your dental practice. This will be made up of all aspects of your business and explain all the different treatments and procedures that you are able to offer your patients. We will make sure that this information is presented in a way to be easily accessible, interesting to read and attractive. This is so that the patient feels like these treatments and procedures are necessary for them and that you are the best place to have them carried out at. Your website will be highly engaging and personalised, so that the patient feels as if you are addressing them directly. Also it will emphasise the importance of a good dental hygiene routine and visiting your dentist on a regular basis to maintain good oral health.
Dental SEO
Once you have an excellent dental website in place we will work to create strong SEO for your website. For good SEO you need to have measures in place which help Google recognise that you are a reliable and trustworthy website. To do so you need to build up good customer reviews for your dental practice. This is because the better the Google ratings that you have, the more you’ll be able to convince your potential patients and Google itself that you are able to provide high-quality dental care and good customer service at your practice. Good SEO requires that you know what your patients are looking for. You need to carry out plenty of keyword research to find out which dental terms are being searched for most frequently in your area. Use these terms to create your content and any new blogs and videos that you wish to add to your website or social media pages.
Social media is also very important for dental marketing, and with over 3 billion of the adult population present on at least one form of social media, it is an excellent place to widen your audience. You can engage with potential patients on a more informal basis where they will be able to ask you questions and hold conversations about their dental needs, so that you are able to encourage them to book an appointment and visit you in person. Speak to us today and find out more about dental marketing, so that you can put together an excellent strategy for your dental practice very soon.