Why are dental websites so important?
Dental websites are important for all dental practices. Whether you are a small private practice or you are a multinational group, it is important that you have a dental website. If you are a new team that has recently opened a dental practice in your area or you have been established for the last five decades, it is still important that you have a dental website for your practice.
This is an era of digital technology and everyone searches for their answers on the internet. The majority of local services are searched for online, this includes healthcare services which of course also means dental care. Competition is rife, the market is overcrowded and we all know that there are dental practices on every high street, often more than one. You need a dental website which helps market the treatments and procedures that you have to offer, as well as showing off your professionalism and expertise, helping you grow and succeed as a dentist and as a dental practice.
Here, at Dental Focus, we are passionate about dental websites and good dental marketing. We are a multi-award-winning team and we are here to help you. We have almost 2 decades of experience and we have created a portfolio of over 1000 dental websites here in the UK and in Australia. With our knowledge and expertise you can be sure that you will have a dental website that not only addresses all aspects of your business, but will also market your services and educate the general public on the importance of looking after their teeth and visiting you on a regular basis. We understand that you are passionate about dental health too, so we want you to focus your knowledge and expertise on looking after your patients’ dental needs, whilst we look after your marketing needs.
A good website needs time and maintenance
Good dental websites and a strong marketing campaign require time, effort and maintenance. A stand-alone website may as well be non-existent on the internet, the internet itself has become an overcrowded place and you need to put in the effort to make sure that you are able to achieve a position high up on the search engine results page or SERPs. This requires good dental SEO for your website. Without SEO you will not be able to have a good position on the SERPs and therefore you will receive little, if any, attention or exposure and will lose out on potential patients to the other practices in your area. They may have a stronger online presence and therefore attract patients better. A strong online presence using an engaging dental website and good SEO requires a system of techniques and strategies which work together, to help make sure that Google recognises that you are a credible and trustworthy website. This also helps prospective patients recognise that you are a dental practice that promises quality dental care and wonderful customer service and has been proven to carry out their promises successfully. Speak to our specialist digital marketing team here at Dental Focus today and find out about creating a bespoke and modern dental website for your dental practice, or updating your existing website to help create a stronger online presence to find new patients.