Understanding your patients with good dental marketing
It is important that all businesses have a digital marketing campaign to help ensure their success in this era of digital technology. To make sure that you have a successful digital dental marketing campaign for your dental practice you need to speak to us at Dental Focus. We are a multi-award-winning digital dental marketing team. Established in 2001, we have over two decades of experience in creating award-winning dental websites and dental marketing campaigns for dental practices in the UK and in Australia. We now have a portfolio of over 1000 dental websites and we have helped boost the success of many dental practices during this time.
If you delegate your dental marketing campaign to our specialist digital marketing team then we will begin by finding out everything we need to know regarding your dental practice. We will use this information to create a modern and bespoke dental website for you. For those of you who already have a dental website in place we will carry out an audit of this website and find out what is working in your favour and what needs to be replaced or enhanced to ensure greater success. A standalone website is no longer sufficient for a successful digital marketing campaign and we will make certain that your website is always in keeping with current trends. We will make sure that it is maintained and updated on a regular basis to show prospective patients that you are a modern and successful dental practice offering fantastic dental care and excellent customer service online and in person.
At Dental Focus we have a specialist writing team who will create new written content for you on a monthly basis, with respect to areas of interest according to keyword research carried out for your geographical vicinity. This means that we will use specialist analytical tools to find out which dental terms are searched for most commonly in your area. This could be specific dental elements such as toothache, bleeding gums, yellow teeth or missing teeth. It could be specific fields of dentistry such as an emergency dentist, general dentistry, children’s dentistry or cosmetic dentistry. It could also be specific treatments and procedures such as root canal treatment, orthodontic treatment, dental implants or porcelain veneers. Sometimes patients may simply type ‘dentist near me’ into the Google search bar to find out what is available for them.
Keyword research
According to the results of the keyword research our writing team will create on-site articles and blogs which are individually tailored for your dental practice which can be added to your website on a regular basis. This will help you engage with your patients, educate them and show them your knowledge and expertise, so that they are encouraged to find out more or book an appointment and visit you in person to address their dental needs with you. Speak to us at Dental Focus today to find out more about how we maintain successful dental marketing campaigns and how we can help you boost the success of your dental practice.