The different types of SEO
Dental search engine optimisation consists of a system of techniques and strategies which you need to implement on your dental website to increase website traffic. Dental SEO helps boost your position on Google search engine results pages for dental searches in your area. To help you make sure that you have successful dental SEO to assist you in creating a strong online presence, you need to speak to us at Dental Focus. We are a specialised digital dental marketing team and we help dental practices create dental websites and dental marketing campaigns which are optimised for Google, to help you attract attention amongst the multiple dental practices in your area. Over the last few decades the number of dental practices has grown to meet the demands of the public. It is more important than ever before that you have a successful digital marketing campaign to help you stand out from amongst the crowd and attract new patients to grow and expand your dental practice.
Technical SEO
Dental SEO helps Google recognise that you are a credible and trustworthy dental practice and that your website has the answers that your patients are looking for. There are three main types of dental SEO which need to be addressed to make sure that you have a successful online presence. Technical SEO is one of the most important types of SEO, because it makes sure that your website is working correctly and efficiently so that you continue to attract quality website traffic. Technical SEO also ensures that patients have a good user experience each time they are on your website. It makes certain that patients are able to find the information that they are looking for and that they are able to leave their details with you safely and securely, or that they are able to contact you through the website either immediately or at a later date to address their dental needs with you. Without good technical SEO the efforts that you put into the actual website itself will be wasted.
On page SEO and off page SEO
On page SEO and off page SEO are also very important for the success of your website and your digital marketing campaign. On page SEO deals with the content of your website itself. You will have plenty of information on the treatments and procedures that you have to offer, however the writing has to be optimised so that Google is able to recognise that this is the information that your patients are searching for. The use of keywords and content marketing help ensure good on page SEO and will help you achieve a strong position on the Google search results pages for dental queries in your area.
Off page SEO is about building trust and credibility within your community and includes features such as sharing information regarding your dental practice. Off page SEO includes creating links with other similar businesses and authoritative pages and helps build awareness of your dental practice within your geographical vicinity. Speak to us at Dental Focus today to find out more about technical SEO, on page SEO and off page SEO and the techniques and strategies which are necessary to help make sure you have a successful dental website and a successful practice too.