Digital dental marketing vs traditional dental marketing techniques
Traditional dental marketing techniques such as newspaper advertisements, magazine articles, leaflets and letters are no longer as effective as they once were. Digital dental marketing has replaced traditional marketing and opens up endless opportunities for you and your dental practice. There are many different channels and strategies for you to choose from, there are many platforms and opportunities for you to engage and connect with your patients and each has its own set of advantages and types of patients that it attracts. Speak to us at Dental Focus. We have two decades of experience in creating dental marketing campaigns for dental practices across the country and we are here to help you put together a successful dental marketing campaign for your dental practice too. Over the last 10 years we have seen that digital marketing has proven to be the most efficient, accountable and cost effective method of attracting new patients for your practice.
Delegate your digital marketing campaign to our specialist team and we will help you understand and apply some of the most important marketing concepts to boost the success of your dental practice. Digital marketing has the same role as traditional marketing however it is carried out through digital channels. This includes concepts such as search engine optimisation, website optimisation, social media marketing, pay per click, Facebook advertisements, Instagram accounts and email marketing.
Advantages of digital marketing
Although traditional marketing strategies still work to a certain extent there are significant advantages to digital marketing for your dental practice. Firstly digital marketing gives you a significantly larger audience size than has ever been possible with traditional marketing techniques. Not only can you reach a very large audience but you can also select and connect to a target audience who you know are already interested in addressing their dental needs or the treatments and procedures that you have to offer. Digital marketing is also more cost effective than running newspaper articles or other traditional marketing techniques.
Another significant advantage of digital marketing is that it allows you to get immediate feedback. Patients are able to contact you immediately either online or over the phone and you are able to see how many people are visiting your website, following your page or leaving their details for you to contact them at a later date. Many patients are also more likely to engage with you online rather than speaking to you directly or visiting you in person, especially nervous patients who may not have visited the dentist for a long period of time.
Speak to us at Dental Focus today and find out more about the different techniques that are involved in digital marketing and how we can personalise them for your dental practice, helping you to stand out amongst the other dental practices in your area. We will help you build brand awareness, trust and credibility within your community and we will encourage patients to address their dental needs with you rather than your competitors. Let us put together a bespoke digital marketing campaign using digital technology making sure you are in keeping with current trends and maximising your chance of attracting new patients to your practice.