How our team manages dental websites – a short guide
Most people who are leading a dental surgery will confirm that this in itself is a tough job. You have to ensure that your patients are happy, your staff are happy and your premises are safe. So, having a website to look after as well is not something that many dental professionals can fit into their daily routine. Ensuring that a website is functioning well relating to marketing and SEO is a different kettle of fish to fitting fillings and veneers!
If you are looking to boost your dental surgery’s visibility on Google, your best bet is to hire a marketing team to oversee your website for you, which is where our team at Dental Focus can assist.
We have been helping dental surgeries with their marketing and website management for over 20 years, and the dental websites that we oversee are primed to be as valuable as possible, converting as many visitors into patients as they can. We will also ensure that the website is visible on the first page of Google or other search engine results.
But what exactly do we do to help manage dental websites and what can you expect from our team should you decide to work with us?
Makeover
The first step is to ensure that any dental websites that we oversee are SEO-optimised, which may mean that your surgery site will need to have a makeover. This may be something as simple as changing the layout, or it can mean complete scrapping of the original design and the replacement of key features of the site. We will aim to make certain that any site we manage has a functioning blog, a logical layout, staff contact information and keywords sprinkled throughout to ensure that the marketing aspect is maintained.
Blog writing
As mentioned earlier, having a blog on your dental surgery page is vital for marketing, as it allows you to freely use keywords that are trending in article pieces, while also providing an informative insight into what your surgery team can offer. At Dental Focus, we have trained marketing writers who can help with this area of managing your website, and we will update your blog page as regularly as you deem necessary.
Website analytics
We of course will also oversee the analytics of your website; how often is it being visited by the targeted audience, how many people are clicking on the key links and of course, how many people are sending emails or contacting you via the surgery page. This is an essential part of what we do, as it helps us to assess whether or not our current approach is working or if there need to be some additional features put into place for the marketing plan.
Targeted SEO
Keywords that are trending in the area of dentistry change every week; one week people may be searching more for having porcelain veneers fitted, on the next week dental implants. We will target the SEO and the use of keywords on your surgery site to ensure that it gets onto the first page of Google searches relating to these keywords, customising our approach and your surgery needs every week.