FAQs about dental marketing answered by our team
As the end of 2022 comes into sight, many dental teams are looking for ways to ensure that 2023 is another productive year for their surgery.
And as is the way, this will involve looking at their current marketing strategy and updating it to match the current and predicted future trends. So, if you have not been investing in marketing for your dental surgery, now is the time to begin, and our team can help.
At Dental Focus, we have nearly 20 years of creating successful dental marketing campaigns, the likes of which will not only help you get onto the first page of Google search results, but also ensure that the brand of your surgery is well known in your local area and on the internet. This will help your surgery to continue growing its patient list, helping you not only survive but thrive!
If you are new to the area of dental marketing, you may have some questions. In this article, our team at Dental Focus aims to answer the most common ones that we have received.
Why should my dental surgery invest in marketing?
The simple reason why you should invest in dental marketing is that it works. If you haven’t been engaging with this method of attracting new patients, you are likely missing out, as any dental surgeries that are located near you are almost certainly using this method to attract new patients to their surgery. It is affordable, productive and you don’t have to spend your time doing anything that is out of your depth, as we do all of the hard marketing work for you.
What goes into a marketing plan?
We will usually aim to provide an assessment of your dental surgery website, which will involve looking at the loading time, its accessibility, its logical layout and the uniqueness of any content that is on it. Depending on the type of dental surgery you have, whether it is cosmetic or general, we will aim to base the marketing plan around how to attract the patients that you want to your dental surgery.
Is it an ongoing process?
Yes, it is. After you have had the initial assessment and your website has undertaken the initial makeover, the process of marketing is ongoing. Ideally, your marketing plan will need a bit of tweaking at least every month to keep up to date with Google’s algorithm and the ongoing trends in dental searches. But don’t worry, we will oversee this area for you!
When will it start to show results?
This is a hard question to answer and will depend on where your dental surgery is located. If you have a dental surgery that is in the centre of London, it may take a few months for the results of the marketing campaign to attract new patients. If your dental surgery is remote, it can be as little as four weeks after we begin working on the marketing that the results will show themselves.
Does my team need to do anything?
When you work with our team at Dental Focus, we will oversee all the areas of marketing for you. We will probably need to send around a professional photographer (or you can hire one yourself) to take photos of your team and your surgery for your dental website. Then all you need to do is continue offering the great dental treatments that you always have!