Dental SEO: a blueprint for 2023
Looking forward to 2023, it seems that when it comes to SEO or search engine optimisation, there are a few areas that are going to be new and a few things from 2022 that are still going to be popular.
As you may know, the Google algorithm changes regularly, so if you have a dental surgery website that you want to expand, you will need to know all of the latest tricks to get it ranking higher on Google. That’s a tough, full-time job, but luckily, we can help.
At Dental Focus, our team knows everything about dental SEO, and we have spent nearly 20 years working in this area, helping dental websites to rank higher on Google search results. So, if you want to continue expanding your dental surgery into 2023, call our team today!
With that in mind, what do we predict to be the most popular areas that dental SEO will involve in 2023? Here is our blueprint for you to look through!
AI will be big
AI, or artificial intelligence, is becoming more commonplace in marketing.
Indeed, when you log on to most websites, a chatbot will appear in the corner asking if it can help you, which is a common way that AI is used in marketing.
With dental SEO, artificial intelligence is going to be a big part of it, as more people are using AI to search for services (e.g. Siri, find a dentist near me). So, to compete, your website has to be optimised for AI, which our team can help you with.
Websites are important
The website is still going to be important in relation to marketing and SEO.
And your site will need to have unique content placed on it to stay up to speed with the Google algorithm.
Content that has been plagiarised will cause your website to drop in the Google rankings, so our team will always ensure that any content that you have from us is 100% unique to your page.
Social media
Social media is not going anywhere, and this is an area that, if built on correctly, can play a huge part in your dental surgery marketing.
We will always advise the websites that we oversee to have a social media page, as it enables you to reach out to potential patients and engage with them before they come into the dental surgery.
Our preferred platform to do this is Facebook, but if you have a social media preference, we can cater to it!
Personalised emails
Going back to AI, if someone searches your website for dental implants and then signs up for your email newsletter, we can ensure that the emails that they receive will relate to dental implants and what it is that your team can offer.
Vlogs
Video blogs, or vlogs, are going to be a large part of marketing in 2023, as videos are the most consumed content online. Your vlogs will need to be about your team and the services you can provide and, for maximum SEO, should not exceed 3 minutes in length.
For more information about how our team at Dental Focus can help you, call us today!