Things to consider when looking creating a dental marketing plan
Most people, when they hear the word ‘marketing’ associate it with advertisements and the printing out of leaflets or even advertising on the radio or TV.
But these days, marketing has evolved to be more of an online process, and now, if you are looking to attract people to your business, whether it is a hairdresser or a dental surgery, you need to have an online marketing plan.
This can be tricky, but our team at Dental Focus is here to help.
As our name suggests, our marketing team at Dental Focus concentrates on dental surgeries and the dental marketing that goes along with helping these practices to attract the patients that they want and continue to grow. We have nearly 20 years of experience doing this and many thousands of dental practices that are happy with the results our team has provided for them.
But as a surgery, what exactly do you want from your dental marketing campaign and what needs to be considered? Here are some tips from our team at Dental Focus!
The patients
First things first, you need to focus the attention of any website that you have on the patients, not only to attract them, but to ensure that they get a good experience with your team before they even set foot into your surgery. Dental marketing in this day and age now involves the use of social media (which will be discussed later) and the use of chatbots on home pages, all of which are aimed at ensuring those who visit the sites have the best experience from the get-go.
The blog
Our writing team at Dental Focus will be more than happy to oversee the writing of your dental surgery blog. However, it is worth considering what exactly you want your blog to be about and how regularly you will want it to be updated. In our experience, it can be worth having a new blog posted at least once a week on your dental surgery page, as this will help with search engine optimisation. In turn, this will help to attract new patients, but we will be happy to advise you on how frequently we think your page may need updating.
Social media
Social media platforms are one of the most powerful marketing tools, and alongside creating and overseeing your dental surgery website, our team will be able to oversee the running of your social media page. This will involve reacting to comments, posting new blogs and articles, as well as information about dental news.
The website
The website is also our department, but we will work with you to ensure that it matches the design specifications that you want it to. After all, it is your dental surgery that is being made over for marketing, and so we will follow your feedback!
The aim
It’s finally worth considering the type of patients that you want to attract to your dental surgery. Are you aiming solely at cosmetic dental patients? Or do you want to focus more on family-based dental care? Whatever your needs are, we can match them and aim the marketing at them.