An introductory guide to dental SEO by Dental Focus
Are you becoming stuck when it comes to your dental surgery and online marketing?
Our team at Dental Focus are always happy to meet with dental surgeries that want to expand, and we can oversee all of the key areas of your marketing, from website design to dental SEO for you.
But are you confused about what SEO is and its role in marketing? Here, our team at Dental Focus will introduce you to dental SEO, what goes into it, and how it can help your surgery to increase visibility online.
What is SEO for dental surgeries?
Dental SEO, or search engine optimisation, is the process of optimising a dental website in order to improve visibility and ranking on search engines such as Google. By improving a website’s search engine ranking, dental practices can attract more potential patients to their website and ultimately increase the number of patients they see.
The role of keywords
An important aspect of SEO is keyword research. This involves identifying relevant keywords that potential patients may use when searching for a dental practice. For example, if a practice specialises in cosmetic dentistry, keywords such as ‘cosmetic dentistry’, ‘tooth whitening’, and ‘porcelain veneers’ would be relevant. Once relevant keywords have been identified, they should be incorporated into the website’s content, meta tags, and URLs. Our team at Dental Focus will oversee the keywords that are trending and will be sure to incorporate them into any content that we create for your dental surgery.
Original content
Another important aspect of SEO for dental surgeries is creating high-quality, informative content. This can include blog posts, articles, and videos that provide valuable information to potential patients. The content should be well written, engaging, and relevant to the practice’s area of expertise. These blog posts should ideally be around 500 words, and if you contact our team at Dental Focus, our marketing writers will be able to oversee this area for you, thus boosting your surgery’s SEO.
Website design
Your surgery website should be easy to navigate and have a clean, professional design.
In addition to on-page optimisation, your dental surgery can also improve its search engine rankings through off-page optimisation. This includes building backlinks, which are links from other websites that point to a practice’s website. Backlinks can be obtained through a variety of methods, such as guest blogging, social media, and directories.
Social media
Social media will also play a role in your dental surgery’s SEO. By creating profiles on social media platforms like Facebook, Twitter, and LinkedIn, our team can help your surgery interact with potential patients and promote their services. Additionally, by regularly posting updates and engaging with followers, practices can increase their visibility and attract more potential patients to their websites.
Tracking
Finally, it’s important to track and measure the performance of your SEO efforts. This can be done by using analytics tools such as Google Analytics to track website traffic and conversions, as well as monitoring the practice’s search engine rankings. Once again, our team at Dental Focus can oversee this for you and by tracking and analysing this data, we can determine what marketing strategies are working and what needs to be improved in order to achieve your goals.