Five big stumbling blocks when it comes to dental marketing
You have your dental surgery, a dental team and, of course, a lot of equipment that can ensure that your patients get the great-looking, healthy smile that they want.
But, if you aren’t investing in marketing or any kind of online platform to advertise your dental team, then no one is going to know, and your surgery is going to fail to grow and expand.
Luckily, our team can help.
At Dental Focus, our team has nearly 20 years of experience working with dental surgeries across all platforms to help them build their brand. From looking at a dental marketing plan to creating your website’s SEO, we do it all!
With that in mind, what are some of the biggest stumbling blocks for dental marketing you want to avoid?
Not having a clear target audience
Without understanding who your ideal patients are, it is challenging to create productive dental marketing campaigns.
So, you will need to think about the services that you provide; are you aiming at cosmetic-based dental treatments, or are you more family-orientated?
Whatever your target audience is, our team at Dental Focus can help you to attract them to your dental surgery page and hopefully get them into your dental chair!
Failing to use multiple channels
Relying on just one or two channels for marketing can limit the reach of your campaigns. And with competition growing fiercely in 2023, you will want to attract as many patients as you can.
So, our team will advise you to use a combination of social media platforms, as well as keep your website updated with videos, vlogs and blogs. This will be great for your website’s SEO and will also help patients to learn about what it is that your dental team can offer.
No tracking
Not measuring or tracking the success of campaigns is inefficient. Without data, it is difficult to know what is working and what is not and to make adjustments accordingly.
Minimal or no online presence
Not building an online presence is never going to end well for any dental surgery. With more and more people turning to the internet to find healthcare providers, it is essential to have a solid online presence, including a website and social media accounts. Also, these accounts and websites can act as a platform for you to showcase the treatments that you can offer, as well as post articles about your surgery, which will then tie in nicely to the SEO of your page.
Not looking at feedback
If you have an online presence you are likely to get some negative feedback. And ignoring this is a big no-no for your online marketing. Negative responses can be a significant deterrent for potential patients, so it’s essential to monitor and respond to patients’ views on various platforms, even if they are very critical! Once again, our team at Dental Focus will be happy to oversee this for you on social media or any other online platform.
If your dental surgery wants to boost its marketing plan or needs help with any other kind of SEO or advertising online, please call our team today!