The 5 best dental SEO practices for linking on Google explained by our team
As a dental surgery, it’s essential to ensure your website is easily found by potential patients looking for your services. One of the most productive ways to achieve this via your website is using link building. Building links refers to the process of getting other websites to link to your website and it’s a crucial aspect of search engine optimisation (SEO).
Link building for your website can be tricky, and our team at Dental Focus knows how to build links that will support your marketing and dental SEO plan, helping to bring in the patients that you want and need for your surgery to thrive.
In this article, we’ll discuss the best linking practices for dental surgeries on Google and how they improve dental SEO.
Focus on quality, not quantity
It’s essential to understand that link building is not a numbers game. Google values the quality of links over quantity. A few high-quality links from reputable websites can be much more beneficial than dozens of low-quality links from bad sites. When building links, prioritise quality over quantity and focus on acquiring links from trustworthy sources; that way, your website will be seen as a higher authority in the area of dental care, which will help with your overall dental SEO plan.
Improve anchor text placement
Anchor placement refers to the location of the clickable text (anchor text) that links to another page or website. Efficient anchor placement is crucial for improving user experience and SEO.
Our team will make sure that the position of your anchor text is correct and in line with the current Google algorithm, and we will also make sure that there are descriptive alt texts added to any images on your dental surgery page.
Local business directories
Local business directories like Google My Business and Yelp are excellent ways to get high-quality links to your dental surgery website. These directories allow you to create a business listing that includes your website address. By creating a listing, you not only create a backlink to your site, but also improve the chances of your dental surgery appearing in local search results. When creating your listing, our team at Dental Focus will ensure that all your business details are accurate and you use high-quality images.
Social media
Social media platforms are also an excellent way to build links to your dental surgery website. By sharing content on social media and including a link back to your site, you can increase your website’s visibility and drive traffic to your site. Additionally, social media activity can help to improve your website’s search engine ranking. And yes, our team can oversee all of this for you!
Focus on relevant websites
When building links, it’s important to focus on relevant websites. Linking to irrelevant sites can negatively impact your website’s SEO. For dental surgeries, relevant sites may include dental associations, health blogs, and local health publications. When reaching out to these sites, ensure that your content is relevant to their audience and you provide value to their readers.