Are emails important to dental marketing? A guide from Dental Focus
Have you convinced yourself that email marketing is no longer critical for the growth of a business?
In today’s digital age, email marketing has become an essential tool for all businesses to stay in touch with their customers and to drive sales. For dental surgeries, email marketing can be an effective way to promote their services, build relationships with patients, and increase appointments.
Our team at Dental Focus knows the importance of emails in dental marketing, and we will work with your practice to devise the best way to send emails and other promotional material to your patients to increase their engagement and keep them loyal to your surgery.
So, here are some ways that our team at Dental Focus can leverage email marketing to boost your surgery’s dental marketing efforts
Promote services
Emails can be used to promote dental services to existing and potential patients. The emails can provide information about different dental procedures and treatments, highlighting the benefits and results patients can expect. By doing so, it increases the likelihood that patients will choose the surgery for their dental needs while also acting as a practical (and measurable) dental marketing strategy.
Educate patients
Your surgery’s emails can also be used to educate patients on oral health and hygiene. This information can be presented in the form of newsletters or informational guides, providing helpful tips on how to take care of their teeth and gums and how to prevent common dental issues. Such emails can also be aimed at special groups, such as parents or people who have dental phobias, about how your surgery can help them.
Personalise communications
By segmenting their email list, you can personalise your communications with patients. We can help and create targeted campaigns that cater to specific patient groups, such as new patients, patients who need particular procedures, or patients with specific dental concerns. Doing so increases the chances of patients receiving emails that are relevant to their needs, which will likely boost their interest in what your surgery can offer.
Promote special offers
Emails can also be used to promote special offers and discounts for dental services. This can include discounted teeth whitening or a free consultation, or even referral reductions for friends and family. Such promotions can encourage patients to book an appointment while also increasing your patient base.
Build patient relationships
Email marketing can also help build strong relationships with patients. How? Well, emails can be used to keep patients informed about any updates or changes at the surgery, such as new staff, new services, or any special events. It can also be used to send personalised messages to patients on their birthdays or other special occasions and to suggest treatments to them that you know they are interested in. This helps by building brand loyalty and ensuring that they are aware of current offers.
Encourage reviews
Emails can also be used to encourage patients to leave reviews and feedback about their experiences at the surgery. Positive reviews can help attract new patients, while negative feedback can be used to improve the quality of the services offered.
Of course, it’s worth noting that there are other forms of follow-ups that can be used to encourage patients to leave feedback relating to their time in your dental surgery, such as a text message. But statistically, email marketing has the best response.