Dental SEO your ticket to page one!
Getting the most out of your website depends largely on how well your website makes you visible to the search engine. Having a website is only a part of the whole exercise of digital marketing on the internet. Over the past twenty years our team of dental SEO experts have helped thousands of dental practices benefit from being on page one of Google. Most internet surfers will only look at the top few websites on the first page; they will not even go to page two. Your presence on page one can be the difference between getting a few thousand visitors as opposed to getting zero. The difference in visibility is like advertising on the cover of a magazine or your advertisement being buried somewhere inside the magazine.
Website architecture and SEO
Search engines like Google need to be able to find and index the pages of your website. Google needs to be able to identify the internal links between your websites pages. This allows the search engine to rank your pages. If your website structure is disorganised the search engine will not understand how to place your pages to facilitate a search. If the search engine cannot identify the relationship of your website pages to one another your ranking will suffer. Understanding dental SEO enables Dental Focus to draw on decades of experience to help dental practices to structure their websites so that they do not end up with orphan pages. Orphan pages are those pages of your website that have no internal links.
Creating quality content
Filling your website with random content is a recipe for disaster and certainly will not help your website rank highly. Dental SEO content relies on the correct keywords, structure of the site and copywriting that is relevant, original and able to be easily read and understood by the search engine crawlers and the searcher. The experience that our team has gained over decades of creating websites for the dental industry is available to you to ensure that your content is of the highest quality. From the information that you give us we will create many keywords and phrases and our experienced team will identify those that will generate the most traffic to your site. When patients search the internet they may be looking for general information or they may be looking for a specific dental service. If they are looking for a specific service, like dental implants and your practice provides this service we will use specific keywords in the content to bring the searcher to your site. The search engine will look for the most specific keywords, so understanding which to use is something gained by our team from years of experience.
Dynamic
Google is a dynamic search engine which means that it is constantly evolving and changing criteria and algorithms. To ensure that you maintain your position on page one our team will regularly refer to data and analysis that is generated from your website. We will frequently scrutinise your website’s data and how well your site is optimised to produce the best results. Get the best out of your website by using the most experienced in the digital dental marketing business.