Dental marketing; how to create a memorable dental brand
If you run a dental clinic that is just starting up, you will likely be looking for ways to get new patients into your chair for check-ups and/or cosmetic work.
However, this is more complex than just opening your doors and putting out some flyers! You will need to build an attractive and easy-to-navigate website, have some great blog posts, and invest a bit into your marketing technique and branding.
This is all a lot to oversee if you are the head of dental surgery, so our team at Dental Focus can help. We have nearly 20 years of expertise in dental marketing, branding, and SEO and can help you get your clinic up and running!
So, what are some dental marketing techniques that can help you build your brand? Here is our input!
Define your unique value proposition
To create a memorable brand, your clinic must clearly define its unique value proposition. What sets your practice apart from the others in your area? Look at your clinic’s strengths, specialities, or unique services; is it a particular dental procedure, advanced technology, personalised patient care, or a friendly and welcoming environment that you can offer? Highlighting these distinctive aspects will help potential patients choose your dental team over the next clinic on the list. Consistently communicate your unique value proposition through your branding materials, website content, and patient interactions; this will help to build your dental marketing and will also help with SEO.
Develop a consistent brand identity
You will need to develop a cohesive brand identity that reflects your practice’s values, personality, and target audience. Our team at Dental Focus can help you create a recognisable and unique brand, whether it is via your logo, motto, or general aesthetic. If you think your brand identity needs to be updated and brought into 2023, our team of graphic designers can make your new aesthetic a reality.
Deliver exceptional patient experiences
Memorable brands are often built on exceptional patient experiences. So, something you can do is ensure that your team provides outstanding service from the moment patients walk into your practice until their treatment is complete. Train your staff to be friendly, empathetic, and attentive to patients’ needs. When it comes to the waiting rooms, aim to make them a warm and welcoming environment. Remember, very few people like going to the dentist, so this can go a long way towards those word-of-mouth referrals.
Foster patient relationships and advocacy
When creating a memorable brand, you need to work on building a strong relationship with them. We can help by sending personalised emails or newsletters to share oral health tips, appointment reminders, and exclusive offers. You can help by encouraging your patients to provide feedback and testimonials that can be showcased on your website or social media platforms. By working together to build patient relationships and turning satisfied patients into brand advocates, we can generate positive word-of-mouth referrals and further solidify your brand in the minds of both current and potential patients.